On-Demand Panel – How is CTV Growing and Being Measured in Asia?

IAS lead a fantastic panel discussion at the recent 614 Group Brand Safety Summit in Singapore.
Join Megan Reichelt, IAS, Hemant Menon, Dentsu, Fai-keung Ng, The Trade Desk and Brian Gabriel del Val, HP as they discuss the following:

“Viewer behavior changes rapidly, and CTV is the latest trend. As users are increasingly cutting the cord and streaming TV content via connected TV devices, advertisers are adapting their ad strategies to efficiently reach their desired audiences. CTV presents a huge opportunity for brands to enter the living rooms on big screens and dominate the hearts and minds of consumers.”

This panel is available to watch on-demand now!