In response to these challenges, we hosted a live informative Market Trends and Product Innovation webinar to discuss the ever changing adtech landscape and how IAS can help ensure your clients are achieving the best ROI for their digital ad campaigns.

This webinar is now available to watch on demand.

The post Webinar: Market Trends & Product Innovation Spotlight with IAS appeared first on Integral Ad Science.

Our ANZ Country Manager Jessica Miles was honoured to join a fantastic webinar in association with National Online Retailers Association (NORA) alongside Nicola Clement of Myer, Bronte Jackson of Miss Amara, James Perry of Woolies X and Laura Kleiman of Crimtan, that explored how to drive the best results and increase new customers, convert existing ones and grow customer lifetime value with a lifecycle marketing approach through the following key topics:

• Media quality and how it is a critically important consideration for all retailers
• Learning how to buy digital media efficiently and reach quality targeted consumers
• Learning what are the key factors when selecting your programmatic partner

You can watch this webinar on the NORA website here.

The post Retail Webinar: Maximising Your Media Ad Spends appeared first on Integral Ad Science.

While over 50% of consumers buy or advocate for brands based on their beliefs or values, less than 5% of media spends by Brands in Asia have Brand Safety or Verification controls in place.

But why build a brand just to tear it down online?

Determining risk tolerance, is critical in the pursuit of audience reach and relevance. Ultimately, paying more for one impression may leave a lasting impression on consumers.

To help guide brands navigate this ever challenging topic of Brand Safety, Integral Ad Science partnered with MediaCom to produce a white paper entitled ‘Making the Right Impression – Building Safe Brands Online’

The white-paper highlights the issues faced by Brands in the current climate, areas where Brands need to evolve and best practices to ensure a safer advertising experience.

You can download the white paper here and we also invite you to view our recent loop_live Webinar where members of the Integral Ad Science and MediaCom Team discuss the white-paper in full.

The post IAS x MediaCom – Brand Safety Whitepaper appeared first on Integral Ad Science.

So what is next for advertisers? How should they approach these previously referred to ’emerging media’ that are now arguably fully emerged. Are budgets shifting in their direction from other pockets? Or do we still have a long way to go?

The session happened on 6 April 2022 in Sydney where Jessica Miles, Country Manager, ANZ moderated a panel which featured other speakers within the industry — Gai Le Roy (IAB Australia), Laura Wall (Samsung Ads), Jonathan Mandel (Southern Cross Austereo), Adam Coulter (Omnicom Media Group) — where they shared their insights and advice on the latest trends and opportunities within the emerging media space.

Complete the form below to watch the video:

The post IAS x B&T – CTV & Audio: The Real Stars of Media 2022 appeared first on Integral Ad Science.

Our ANZ Country Manager Jessica Miles joined Tim Purss, PubMatic and Phil Cowlishaw, Adobe to discuss The Future of CTV Transparency. The event covered in detail key topics from both a local and global perspective affecting the online advertising industry specifically from the Ad-Ops, Ad-Tech, TechOps and Programmatic perspectives.

Held at the NSW Teacher’s Federation Conference Centre in Surry Hills, with a capacity of 350 people – the event covered in detail a number of key topics including:

• Spotlight on Talent and the pressure on local businesses
• Nurturing CTV growth
• Privacy: preparing for the changes to come
• Programmatic Transparency
• Post 3PC: All the latest updates and recommendations

The post IAB Digital Ad Ops Conference Sydney 2022 – The Future of CTV Transparency appeared first on Integral Ad Science.

IAS lead a fantastic panel discussion at the recent 614 Group Brand Safety Summit in Singapore.
Join Megan Reichelt, IAS, Hemant Menon, Dentsu, Fai-keung Ng, The Trade Desk and Brian Gabriel del Val, HP as they discuss the following:

“Viewer behavior changes rapidly, and CTV is the latest trend. As users are increasingly cutting the cord and streaming TV content via connected TV devices, advertisers are adapting their ad strategies to efficiently reach their desired audiences. CTV presents a huge opportunity for brands to enter the living rooms on big screens and dominate the hearts and minds of consumers.”

This panel is available to watch on-demand now!

The post On-Demand Panel – How is CTV Growing and Being Measured in Asia? appeared first on Integral Ad Science.

We’re delighted to launch Episode 2 of IAS’s Programmatic Mini Series.

In this episode, hear from our ANZ Strategic Partnerships Director Clem Birdsall who is joined by Hayden Simons, Customer Success Manager, Publisher & Programmatic, talk about A/B Testing and knowing what works for brands to ensure that they are set up for campaign success.

This quick 5 minute video gives you a fantastic insight into this very important topic!

Did you miss Episode 1 on Pre-Bid?
Watch our previous episode on what Pre-Bid is, how it works, and how the programmatic trader can use it effectively when planning their client’s media buys to ensure quality impressions.

The post IAS Programmatic Mini Series – Episode 2 – A/B Testing for Campaign Success appeared first on Integral Ad Science.

In Episode 1 of IAS’s Programmatic Mini Series, our ANZ Strategic Partnerships Director Clem Birdsall talks through Pre-Bid when it comes to buying digital advertising.

Clem discusses, what is Pre-Bid, how does it work, and how can a programmatic trader use it effectively when planning their client’s media buys to ensure quality impressions?

This quick 2 minute video gives you a fantastic insight into this very important topic!

The post IAS Programmatic Mini Series – Episode 1 – Understanding Pre-Bid appeared first on Integral Ad Science.

Tony shares highlights from a recent IAS study that looks at the challenges that brands face when it comes to Media Quality as well as the agency-client tensions that can sometimes get in the way of business and brand goals.

A hugely insightful session that is now available to watch here

The post Event: Keeping Programmatic In Fighting Shape appeared first on Integral Ad Science.

Join Clem Birdsall, Director Strategic Partnerships and Grace Parker, Sales Manager at Integral Ad Science as they talk you through the key trends across Australia in viewability, ad fraud, brand safety and time in view from the latest IAS Media Quality Report.

This 15 minute video snapshot packs a punch and explains the trends that advertisers and agencies need to be aware of to ensure that they are achieving media quality in all their digital buys.

Download this insightful video today

The post Video Snapshot: Media Quality Report – Australia Deep Dive appeared first on Integral Ad Science.