Avoiding false positives: Strategic implementation of keyword blocking
How brands can fine tune their keywords to prioritize brand safety in digital environments without sacrificing scale in digital campaigns.
Jessica Miles, Sales Director ANZ, featured in Adnews
Our very own Jessica Miles, ANZ Sales Director, was recently featured in Adnews Industry Profile. Adnews is one of the leading trade publications in Australia. On the profile, she talks about fighting the good battle against poor media quality and lack...
Make it count: a Q&A on mobile viewability
In our recent webinar, “Make it count: practical tips to improve your viewability” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions.
Programmatic glossary
Programmatic refers to the automated buying and selling of digital advertising. Buyer and seller software align to create a diverse marketplace. At its most basic, publishers use supply-side platform (SSP) to put their ads up for sale, and advertisers buy...
Programmatic: what is the real brand risk?
In this blog post, we’re answering your questions around the different brand safety challenges found in programmatic channels and publisher direct buys.
Take stock: it’s time to invest in programmatic
Programmatic digital advertising suffers from a perception problem. Marketers often see it as a box that needs to be checked or as a separate efficiency portion of a marketing plan. Fear surrounding brand safety, ad fraud, and overall transparency issues...
Are native challenges about to be overcome?
Native advertising and its benefit in terms of performance, is a topic that has been widely discussed throughout the advertising industry, but yet the adoption of native has been slow. Why has the industry been so slow to adopt native...
