IAS & Anzu bring media quality to in-game advertising

Access a new level of transparency with Invalid Traffic and Viewability measurement for your in-game ads

Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion worldwide this year alone, proving that the gaming audience is invested and shouldn’t be overlooked.

But how can advertisers be sure that they’re reaching this growing gaming audience and serving quality ads to gamers?

In an effort to ensure media quality throughout the entire digital ecosystem, IAS is partnering with Anzu, a leading in-game advertising platform, bringing quality to gaming environments. Through this integration, IAS and Anzu are allowing advertisers to unlock access to sophisticated in-game measurement and transparency for advertisers.

This partnership will provide advertisers with:

– Comprehensive coverage monitoring for invalid traffic (IVT) and viewability
– Global measurement for a holistic view of in-game media buys
– Daily reporting and insights in IAS Signal

Deliver quality ads and evaluate your in-game media effectiveness with confidence— today. Download the one sheet now to get started and read the press release here.