Constructing your Quality Path
Programmatic advertising is rapidly growing in adoption among marketers, but the purchasing experience is getting more complicated.
IAS drives business outcomes for Samsung
The challenge: Global media agency Mindshare wanted to know if adding pre-bid to advertiser Samsung’s post-bid strategy would improve their media quality metrics and KPIs. As a fully performance-focused advertiser, Samsung’s digital ad campaigns must drive business outcomes, cost savings, and...
Here’s How Marketers Can Create Outcomes For Programmatic Campaigns
In this opinion piece, Jessica Miles (pictured), country manager, ANZ at IAS discusses the importance of finding inefficiencies in your supply path and optimising outcomes in the world of programmatic campaigns. A recent JAPAC report by OpenX showed buyers are...
Introducing IAS Quality Sync Pre-bid Segments with Xandr
Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...
Quick Bytes: Quality Path Optimization for Programmatic Transparency
A quick guide to optimizing your programmatic strategy Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the same...
Webinar: Mengenal Supply Path Optimization
Sebuah Inovasi Transparansi Yang Radikal Dalam Programmatic Buying View Session! The pressure on a marketer to deliver value on every dollar spent has never been greater, but the complexity of digital has always made the understanding of this tough to...
Webinar: Achieving Supply Chain Transparency
Our Senior Director, Customer Service APAC, Rob Kay, moderated a fantastic panel at the recent APAC Programmatic Pioneers event. Rob was joined by Darshan Radia, SPH, David Sky, True Digital, Sarah Melrose, Admatic Australia and Jaspreet Kaur of Sodexo as...
Event Alert: Programmatic Pioneers 2021
With more investments flowing into programmatic, it is now more important than ever for marketers to understand where their dollars flow into. For advertisers, the goal is to achieve efficiency for every dollar spent, and this is where Supply Path...
Case Study: How dentsu Drives Efficiency
One of dentsu’s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid. While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in...
IAS Teams Up with Dentsu for Programmatic Transparency
Integral Ad Science (IAS) and dentsu ANZ today announced a new partnership to make IAS’s popular Total Visibility product available to all of the agency’s local advertisers, providing industry-wide transparency into digital media quality and corresponding supply path costs. Dentsu...
