In the media Archives

In The Age Of Misinformation, How Misleading Content Impacts Digital Advertising

In this guest post, Integral Ad Science’s ANZ country manager Jessica Miles, looks at how deceptive content and “fake” news could all be being funded by your digital advertising budget. As ad spending continues to grow, total media ad spending...

July 30, 2022

Brand Safety & Suitability In the media

How Brands in Southeast Asia are Shifting from Brand Safety to Brand Suitability

Digital advertising delivers value for businesses by helping them engage their audience in the virtual world. In the digital ecosystem, how brands communicate with their target audiences and scale their campaigns can be a deal-breaker for businesses, especially for startups...

June 22, 2022

What’s one thing leaders can do to manage the talent crunch?

In the media

What’s one thing leaders can do to manage the talent crunch?

Campaign360 recently gathered some of the region’s top marketers, and many issues were discussed including how agencies can deal with an ongoing talent crunch. Ashutosh Srivastava, APAC CEO of GroupM, said: “One (method to manage this) is the implementation of...

June 17, 2022

Ad Land’s Young Guns: Dhrubajyoti Choudhury, Integral Ad Science

In the media

Ad Land’s Young Guns: Dhrubajyoti Choudhury, Integral Ad Science

Dhrubajyoti Choudhury is a Senior Customer Success Manager, India at Integral Ad Science (IAS). He is also a digital marketing and advertising enthusiast, with a strong inclination towards customer/ client servicing. A client advocate, with 7+ years across the client...

June 4, 2022

Here’s How Media Quality Drives Attention and Outcomes

In the media

Here’s How Media Quality Drives Attention and Outcomes

In this exclusive article, Jessica Miles (pictured), Country Manager ANZ at Integral Ad Science, discusses how quality of media can be the key to unlocking better retention, quality attention and stronger data overall. The entire digital advertising ecosystem exists to...

May 31, 2022

Media Quality Report – Emerging Markets in APAC See Media Quality Gains – Latest Report Reveals

CTV and Video Featured In the media Media Quality Reports Mobile & In-App programmatic

Media Quality Report – Emerging Markets in APAC See Media Quality Gains – Latest Report Reveals

Integral Ad Science’s Media Quality Report, its 16th Edition, highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. We measure trillions of data events monthly and observe global media quality developments in real-time....

March 31, 2022

MONEYFM 89.3 – The Breakfast Huddle with Chief Marketing Officer, Tony Marlow

Featured In the media In the media Interviews Research Trends and reports

MONEYFM 89.3 – The Breakfast Huddle with Chief Marketing Officer, Tony Marlow

Why It Matters: Social Ads and Consumer Perception study, addressing top media challenges in 2022 Digital advertising is expected to also continue outperforming linear advertising formats and eventually represent 60 percent of total advertiser budgets by 2026, with social media...

March 16, 2022

Masters of Media – Vivek Misra, Senior Director, Data Partnerships, The Trade Desk

Channels CTV and Video Featured In the media programmatic

Masters of Media – Vivek Misra, Senior Director, Data Partnerships, The Trade Desk

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Vivek Misra is a Senior Director, Data Partnerships at The Trade Desk. With a...

March 9, 2022

Channels CTV and Video Featured In the media programmatic

IAS at iMedia Modern Media Summit 2022

IAS is honoured to sponsor the 2022 iMedia Modern Media Summit.We are especially excited to present our specially curated panel for the Advertiser’s Lunch on ‘The Shift to CTV: Your Audience is Waiting’ Our session description: Viewer behaviour is changing...

February 25, 2022

Masters of Media – Kerrie Leary, Director of Digital Operations (TAAG)/GDPR, Publicis Media

Channels CTV and Video Featured In the media programmatic

Masters of Media – Kerrie Leary, Director of Digital Operations (TAAG)/GDPR, Publicis Media

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Kerrie Leary is Director of Digital Operations (TAAG)/GDPR at Publicis Media. With a bachelor’s...

February 25, 2022

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Category: In the media

In The Age Of Misinformation, How Misleading Content Impacts Digital Advertising

How Brands in Southeast Asia are Shifting from Brand Safety to Brand Suitability

What’s one thing leaders can do to manage the talent crunch?

Ad Land’s Young Guns: Dhrubajyoti Choudhury, Integral Ad Science

Here’s How Media Quality Drives Attention and Outcomes

Media Quality Report – Emerging Markets in APAC See Media Quality Gains – Latest Report Reveals

MONEYFM 89.3 – The Breakfast Huddle with Chief Marketing Officer, Tony Marlow

Masters of Media – Vivek Misra, Senior Director, Data Partnerships, The Trade Desk

IAS at iMedia Modern Media Summit 2022

Masters of Media – Kerrie Leary, Director of Digital Operations (TAAG)/GDPR, Publicis Media

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Category: In the media

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