Resources Archives

Is an open source initiative the key to solving viewability problems?

Integral Ad Science's General Manager, Mobile, Jason Cooper discusses the reasons why IAS chose to open source their proprietary software. Find our more about the future of mobile measurement.

March 8, 2017

Ad fraud deep dive: what is the true impact of digital ad fraud?

Ad Fraud Resources Topics

Ad fraud deep dive: what is the true impact of digital ad fraud?

Integral Ad Science's ad fraud and security expert Grzegorz Miaskiewicz explains everything you need to know about ad fraud – the economics behind it, its many elusive forms, and the impact it’s had on our industry.

February 6, 2017

Integral Ad Science Verification now available for Twitter video inventory

Channels Mobile & In-App Resources

Integral Ad Science Verification now available for Twitter video inventory

We’re proud to announce that our integration with Twitter has launched – providing viewability measurement for Twitter video inventory.

February 2, 2017

Transparent, efficient, and universal: making the case for open sourcing software

Channels Insights Mobile & In-App Research Resources Topics Viewability

Transparent, efficient, and universal: making the case for open sourcing software

Integral Ad Science set out to understand what it would take to deliver third-party verification at scale for their customers and partners. This report delves into the market challenges of measuring viewability in-app and the advantages of open sourcing for...

January 28, 2017

Brand Safety & Suitability Insights

The top three common misconceptions about brand safety

Brad Timmers, Director of Product Management, looks at three misconceptions companies often have about brand safety.

January 18, 2017

Channels Mobile & In-App Resources Topics Viewability

Moving open source SDK forward: IAB to assume governance of industry initiative

In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We’re excited to announce that the IAB will be governing this initiative going forward. With their leadership, we hope to make this solution a true industry...

January 10, 2017

Ad Fraud Resources Topics

Methbot? More Like Mehbot.

Jason Shaw, Director of Data Science, Head of the IAS FraudLab Earlier this week, news broke of “Methbot,” a supposed new large-scale online advertising fraud operation. According to the announcement, Methbot generates non-human traffic primarily affecting video advertising, and snatches...

January 7, 2017

Insights Viewability

Viewability’s double-edged sword

It makes sense that the industry has been focused on viewability through a media-centric lens. With this approach, media buyers and sellers can determine whether specific ads are in view and which ad units and pages offer the greatest chance...

December 16, 2016