Resources Archives

Brand Safety and Suitability Measurement for YouTube

Enhanced measurement for maximum impact Video content is rapidly increasing, blurring the lines between what is and isn’t suitable for your brand. Gain control of your brand message amid the content boom with IAS’s industry-leading brand safety and suitability measurement...

May 3, 2023

Efficiency & Optimisation Featured Insights Resources

Taking Action on Attention: Volume I

IAS developed an evidence-based attention white paper and first-of-its-kind model that predicts the likelihood an impression will lead to a result. Attention is one of the most complex and widely discussed topics in digital media. Defining it has proven to...

April 12, 2023

Ad Fraud Channels CTV and Video In the media Insights Viewability

Validate your media quality on Netflix

Verify your inventory with industry-leading media quality It’s here: Experience industry-leading transparency on Netflix. As previously announced, IAS is among the first media quality partners to measure Viewability and Invalid Traffic (IVT) on Netflix, available now. Through IAS’s global solution...

April 12, 2023

Australia Research: Why the future of marketing must be inclusive

Contextual Targeting Featured Research Resources

Australia Research: Why the future of marketing must be inclusive

Diversity and inclusion are at the forefront of marketer’s minds as we usher in a new era of responsible advertising. Reducing bias and discrimination in marketing and advertising is top priority. In our latest consumer research, we wanted to prove...

April 4, 2023

Singapore Research: Why the future of marketing must be inclusive

Contextual Targeting Featured Research Resources

Singapore Research: Why the future of marketing must be inclusive

April 4, 2023

Webinar: Market Trends & Product Innovation Spotlight with IAS

Resources Webinars & Videos

Webinar: Market Trends & Product Innovation Spotlight with IAS

As the marketing and advertising world becomes more and more complex with the introduction of newer technologies, platforms, and tools, the fundamentals of what we’re trying to accomplish remain unchanged: connecting the right people with the right message at the...

March 1, 2023

Brand Safety & Suitability programmatic Webinars & Videos

Retail Webinar: Maximising Your Media Ad Spends

A must watch On-Demand Webinar for Retail industry. Our ANZ Country Manager Jessica Miles was honoured to join a fantastic webinar in association with National Online Retailers Association (NORA) alongside Nicola Clement of Myer, Bronte Jackson of Miss Amara, James...

November 14, 2022

Contextual Targeting Guides Research Trends and reports

Research: Sustainability & Advertising

Consumer awareness of the climate crisis is reaching new peaks. The annual Ipsos Climate Change Report 2022 showed the majority of Australians are concerned about climate change (83%) and 70% consider that Australia is already being affected by climate change,...

November 14, 2022

IAS drives business outcomes for Samsung

Case Studies Efficiency & Optimisation Featured

IAS drives business outcomes for Samsung

The challenge: Global media agency Mindshare wanted to know if adding pre-bid to advertiser Samsung’s post-bid strategy would improve their media quality metrics and KPIs. As a fully performance-focused advertiser, Samsung’s digital ad campaigns must drive business outcomes, cost savings, and...

October 31, 2022

Brand Safety & Suitability Guides Webinars & Videos

IAS x MediaCom – Brand Safety Whitepaper

Between a global pandemic, wars, highly polarized political rhetoric, and ongoing coverage of key social justice issues, deciding on how you want your brand to show up in public, let alone controlling where your ads appear, can be daunting. While...

October 19, 2022

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Category: Resources

Brand Safety and Suitability Measurement for YouTube

Taking Action on Attention: Volume I

Validate your media quality on Netflix

Australia Research: Why the future of marketing must be inclusive

Singapore Research: Why the future of marketing must be inclusive

Webinar: Market Trends & Product Innovation Spotlight with IAS

Retail Webinar: Maximising Your Media Ad Spends

Research: Sustainability & Advertising

IAS drives business outcomes for Samsung

IAS x MediaCom – Brand Safety Whitepaper

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Category: Resources

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