IAS Brand Safety & Suitability on TikTok is going global

In today’s tech supported world, cutting edge platforms give people the unique ability to stay connected despite where they are located. IAS is excited to expand our Brand Safety & Suitability Measurement on TikTok to 23 more markets. Since October, IAS has provided end-to-end support for marketers on TikTok, including both measurement and optimization* solutions. Now we are expanding our coverage where it counts to provide comprehensive global third-party measurement with Total Media Quality on TikTok.

IAS’s Brand Safety & Suitability Measurement for TikTok provides:

• Global coverage across 30 markets for complete confidence in your TikTok media strategy
• Sophisticated tech to accurate classify the feed with industry-leading Multimedia Technology, which combines image, audio, and text at scale
• Trusted, third-party measurement of the content your ads appeared adjacent to in the TikTok feed
• Clear insights with industry-aligned safety and suitability reporting aligned to the Global Alliance for Responsible Media (GARM) categories and floor

Download the one sheet to find learn about how IAS leads the industry in providing end-to-end support for marketers on TikTok — worldwide. *To note, IAS TikTok optimization solutions are currently available in select markets.