Anzu
Anzu is a leading in-game ad solution for mobile, PC, console, and Roblox. Backed by WPP, Sony, NBCUniversal, HTC and more, Anzu’s blended in-game ads make advertising in games better - for brands, game developers, and gamers.
Why optimising attention drives digital campaign conversions
Digital advertising allows marketers to target consumers more precisely with more personalised, relevant information, in real-time, on multiple devices, and on the go. Digital advertising’s highly personalised nature should make it more relevant to audiences, but brand risks, supply path...
Quick Bytes: Quality Path Optimization for Programmatic Transparency
A quick guide to optimizing your programmatic strategy Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the same...
Jessica Miles of IAS Talks Social Media Ads, Fake News & Advertising In The Metaverse – B&T
Last week, Integral Ad Science (IAS) launched the Australian edition of its Social Ads and Consumer Perception study, which explored social media usage trends and how consumers interact with social media ads. The report was based on a survey of over...
Dynamic duos: Laura Quigley and Jessica Miles
Integral Ad Science’s SVP APAC Laura Quigley and country manager ANZ Jessica Miles talk about how an interview in an unassuming café in 2017 turned into a close professional and personal friendship that saw the pair make the most of...
What’s NEXT: The future of CTV measurement and transparency
Our lives have transitioned online, powering a digital revolution. Connected TV (CTV) and over-the-top (OTT) has overtaken the linear TV experience, moving past video-on-demand (VOD) to everyday programming, movies, live streams, and so much more. An Integral Ad Science (IAS) study found...
Getting to the heart of messaging with IAS
In this guest post Jessica Miles, Australia and New Zealand country manager at Integral Ad Science, discusses how advertisers can get to the heart of audiences on Valentines Day… On Valentine’s Day, research has shown Australians are set to spend $415 million....
Hybrid work will be the key disruption for 2022 — Here’s what leaders can do to ride this wave
The data is clear: extreme flexibility and hybrid work will define the post-pandemic workplace. Laura Quigley, SVP APAC, Integral Ad Science makes five affirmative suggestions for leaders to stay ahead of the curve. Starting back in the late spring, employers across...
Make Your Programmatic Strategies “Soar Like The Tiger’s Roar” In 2022 | Passionate In Marketing
Industry experts expect programmatic investment to dramatically grow in the coming years due to the benefits of automation, real-time measurement, sophisticated targeting, and optimised ROI. At the center of digital advertising’s transformation lay programmatic, the technology that enables advertisers to...
What brands need to know before testing their plans for the metaverse
As marketers try out new formats, learn the ecosystem and forge partnerships, experience shows there’s reason to tread carefully, writes Lisa Utzschneider, the chief executive officer at Integral Ad Science.. Imagine your brand in the metaverse – a virtual world where avatars...
