IAS’s global solution gives marketers granular classification at scale, thanks to cutting-edge, machine learning technology. What’s more, IAS is certified in the YouTube Measurement Program, making us a trusted partner to drive your marketing performance on YouTube.

With IAS’s brand safety and suitability measurement on YouTube, you get:
– Deeper Insights with machine learning-powered details about video content, providing you best-in-class brand safety and suitability scoring
– Industry Alignment with scoring classification consistent with the GARM Brand Safety and Suitability framework
– Granular Classification at Scale with daily reporting across the GARM categories and four risk levels, allowing advertisers to stay informed and take action.

Maximise your campaign impact on YouTube with sophisticated brand safety and suitability measurement. Download the one sheet now to get started.

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With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.

With this new integration, advertisers will now have access to:

• Viewability and Invalid Traffic monitoring and reporting across promoted pins and videos for mobile in-app inventory
• Independent, third-party reporting by IAS
• Global measurement for a holistic view across entire Pinterest campaigns

Brands that create strong emotional connections with their audience can rely on a loyal fanbase and expect positive engagement. Brand relationships agency MBLM reported Pinterest at the top of the list of applications and social platforms in 2020. Accessing the millions of engaged and active consumers on Pinterest is key for brands to make these kinds of connections. Digital ad spend continues to increase, and competition for consumers’ attention closely follows. IAS and Pinterest provides innovative, up-to-date reporting aimed to help ensure brands can creatively connect with their consumers.

Want to learn more? Download the IAS + Pinterest Viewability and IVT one sheet.

The post IAS now offers viewability and invalid traffic measurement across Pinterest appeared first on Integral Ad Science.

Through IAS’s global solution for Netflix, advertisers can validate the quality of their CTV and OTT media buys by ensuring ads are seen by real viewers in a fraud-free environment with our easy-to-use reporting solution.

With IAS’s solution for Netflix, advertisers can:

• Access independent, third-party post-bid Viewability and IVT reporting for Netflix
• Identify trends and optimize campaigns to drive performance based on engagement
• Get consistent measurement across media buys to understand performance

Leverage media quality with cov

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Attention is one of the most complex and widely discussed topics in digital media. Defining it has proven to be difficult, but industry experts unanimously agree that harnessing attention is pivotal to executing a successful advertising campaign.

That’s why IAS developed an evidence-based attention white paper and first-of-its-kind model that predicts the likelihood an impression will lead to a result. Driven by research based on millions of data signals combined with Total Visibility and machine-learning models, our analytical model identifies three key signals: Visibility, Situation, and Interaction — which each consist of a set of crucial metrics and optimizations that predict if an impression will lead to a result.

Throughout the white paper, Taking Action on Attention, you’ll find:

• A holistic attention approach and model, developed using extensive advertiser campaign data
• Three data-backed attention signals proven to improve campaign effectiveness and drive business results
• Results-based tips on how advertisers can capitalize on attention right now

We’ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper, Taking Action on Attention, to harness the power of attention and drive superior business results now.

The post Taking Action on Attention: </br>Volume I appeared first on Integral Ad Science.

IAS is integrating with Amazon Publisher Services (APS) as the first verification provider on APS’s Connections Marketplace — a services marketplace where publishers can easily activate technology solutions with little or no new development work, saving them time and creating new revenue opportunities.

Through this global integration, publishers can now seamlessly access IAS’s Publisher Optimization solution within the APS Connections Marketplace. This integration gives publishers the ability to:

– Increase yield and maximise inventory with greater transparency

– Eliminate impression waste with automation to meet advertisers’ quality standards

– Improve efficiency and yield by delivering advertisers’ KPIs for brand safety, ad fraud, viewability, and contextual relevance

Optimise ad delivery down to the placement level for both direct and programmatic deals. Download the one sheet to get started today.

The post Industry-leading media quality on Amazon Publisher Services Connections Marketplace appeared first on Integral Ad Science.

Identify the contextual pairings that consumers want to see from your brand

Consumers prefer context (we would know — we went straight to the source to find out). But not all contextual pairings are equal. As marketers map out their targeting strategies, it’s crucial to know the ideal contextual links that lead to higher engagement and positive receptivity among consumers.

In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.

Here’s a sneak peek at what we found:

• 64% of consumers say contextually relevant ads are more likely to feature products they want or need
• 35% of consumers say that it’s annoying to see unrelated ads
• 16% lift in engagement with ads that are placed alongside relevant content

Amplify your brand message to consumers who want to hear it. Download the research, Undercover Context, to find out how you can optimize data-backed contextual pairings to reach targeted consumers and fuel outcomes.

The post Undercover Context: Driving consumer engagement through non-obvious contextual links appeared first on Integral Ad Science.

IAS joins a community of carefully selected and innovative third-party providers that allow marketers to effectively monitor the quality of their media buys, ensuring their media investments across TikTok are appearing next to content that is brand safe and suitable. IAS was chosen thanks to a proven record of wins on TikTok and meeting their highest standard of measurement solutions. Learn how Clinique boosted product promotion within brand-safe environments on TikTok here. 

As a badged Partner, IAS brings marketers an increasingly comprehensive set of media quality solutions to manage their advertising campaigns on TikTok. 

IAS’s TikTok offering gives advertisers access to: 

• Third-party pre-bid targeting and post-bid brand safety, suitability, viewability, and IVT measurement
• End-to-end coverage through pre- and post-bid brand safety and suitability solutions
• Frame-by-frame video, audio, and text content classification technology
• Actionable validation of media quality across TikTok 

Run across TikTok with confidence knowing your media investment is appearing next to content aligned with your brand from beginning to end. Download the one sheet to get started today.

The post IAS now a badged TikTok Measurement Partner appeared first on Integral Ad Science.

With our proprietary frame-by-frame video, audio, and text classification technology, IAS provides greater transparency and the most granular control yet, giving you coverage where it counts.

Download the one sheet to find out how it works or talk to one of our sales reps.

The post Introducing IAS pre-bid brand safety on TikTok appeared first on Integral Ad Science.

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But when it comes to fueling sales, how crucial is consumer engagement? And is there a way for marketers to optimise digital ad campaigns for amplified attention?

IAS partnered with Catalina to drive sales for a major CPG brand using display ads in both mobile and desktop environments. In this study, we used a test versus control methodology to understand how viewability and time-in-view impact return on ad spend (ROAS) and sales lift.

Here’s a quick look at what we found:

– 3.3%: Sales lift in the exposed test group rose 3.3% from the unexposed control group sales

– 74%: of incremental sales from the exposed test campaign were driven by the in-view audience

– 180%: ROAS tripled for the in-view group when comparing in-view vs. not in-view

When it comes to maximizing sales lift, attention is everything. Download Driving Outcomes with Viewability & Attention to learn how time-in-view drives consumer attention — leading you to better outcomes.

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