Topics Archives

Navigating the ongoing European energy crisis

Protect your brand, support quality news outlets, and avoid funding misinformation According to the World Economic Forum, European gas prices have skyrocketed 8x higher than their 10-year average, throwing the continent into crisis. As Europe navigates this unprecedented energy crisis,...

November 21, 2022

Efficiency & Optimisation

Constructing your Quality Path

Programmatic advertising is rapidly growing in adoption among marketers, but the purchasing experience is getting more complicated. Industry experts recognize that it’s critical to implement supply path optimization (SPO) into their programmatic strategy to ease the complexity — but recent...

November 16, 2022

Brand Safety & Suitability

Post-Bid Brand Safety & Suitability on TikTok

Access end-to-end transparency and protection for your entire TikTok campaign IAS Post-Bid Brand Safety & Suitability is now on TikTok, available in select regions globally and in line with the GARM Brand Safety and Suitability categories. This newest advancement joins...

October 17, 2022

How context impacts the back-to-school consumer shopping experience

Contextual Targeting Featured Research

How context impacts the back-to-school consumer shopping experience

The back-to-school season is a lucrative time for retail. According to Mintel, Brits spend £1.2 billion sending kids back to school and M&S says it is the third biggest shopping event of the year – eclipsed only by Christmas and...

August 26, 2022

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

Contextual Targeting Featured Research

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

Privacy policies are evolving — and so are targeting strategies. Data privacy is experiencing a major evolution. Cookies are on their way out, Apple device IDs are soon-to-be no more — and these are just a few of the impending...

August 26, 2022

IAS & Anzu bring media quality to in-game advertising

Ad Fraud Featured Programmatic Viewability

IAS & Anzu bring media quality to in-game advertising

Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion worldwide this year alone, proving that the gaming audience is invested and shouldn’t be overlooked. But...

August 26, 2022

Ad Fraud Brand Safety & Suitability

Introducing Industry-Leading Media Quality for Pandora

Access greater transparency on the impact of your audio campaigns The way consumers listen to audio is evolving. They’re flocking to digital audio streaming services — and industry experts have taken note, with 78% agreeing that ad-supported audio streaming will continue to...

July 18, 2022

Quick Bytes: How Viewability Makes Every Impression Count

CTV & Video Mobile & In-App Viewability

Quick Bytes: How Viewability Makes Every Impression Count

A quick guide on the impact of viewability It’s simple — unseen ads don’t have the opportunity to make an impact. So how can advertisers optimize their placements to ensure their ads are actually seen? Enter viewability. Viewability measures how...

July 8, 2022

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Contextual Targeting Research

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

The human eye doesn’t lie. Contextual relevance is one of the industry’s hottest topics, and it’s clear why. In a digital landscape that seems like a revolving door for content, context can be the key to driving awareness for your...

July 3, 2022

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Efficiency & Optimisation Featured Insights Programmatic

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

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Category: Topics

Navigating the ongoing European energy crisis

Constructing your Quality Path

Post-Bid Brand Safety & Suitability on TikTok

How context impacts the back-to-school consumer shopping experience

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

IAS & Anzu bring media quality to in-game advertising

Introducing Industry-Leading Media Quality for Pandora

Quick Bytes: How Viewability Makes Every Impression Count

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Introducing IAS Quality Sync Pre-bid Segments with Xandr

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