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The digital landscape continues to evolve at a rapid rate, offering marketers endless opportunities for innovation. But in an era where change is the only constant, it’s critical for marketers to know if their campaigns are keeping up with the pace of digital media. 

The 19th edition of the Media Quality Report (MQR) is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. This year’s report offers marketers an in-depth look into global media quality data, key trends shaping the digital landscape in 2024, and country-level metrics for a more enriched way to make data-driven decisions.

Dive into this year’s key trends, with highlights including:

• Fraud rates for unprotected campaigns were 14x higher than campaigns protected against fraud
• Time-in-view hit a new low in H2 2023
• Brand risk rose in the Americas as election cycles began

As the gold standard in digital media quality, the MQR arms marketers with actionable insights that are key to forging an innovative, impactful, and safer digital future.

Download the report today to access IAS’s industry-leading global benchmarks and drive superior results.

The post MEDIA QUALITY REPORT: 19TH EDITION appeared first on Integral Ad Science.

So how can you safeguard and scale your brand during major sporting events?

IAS’s new guide, A Marketer’s Game Plan for Winning Gold, is now available to help you protect your brand and drive superior results during the Olympics and other major sporting events. This comprehensive guide includes tools and techniques you can leverage to capture consumer attention and boost brand protection in any major sporting event. 

In this guide, you’ll learn:

• How to review your brand safety settings and scale your ad investments confidently 
• Why you should be measuring attention across the open web
• How you can quantify the impact of your media inventory 
• The best ways to detect and avoid MFA sites
• The key to superior CTV campaigns 

Leverage IAS to drive superior results during major sports events like the 2024 Olympics. Access the guide by clicking the download button on the right to get started.

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IAS reports on driving superior results while fostering a safer and more sustainable world

We’re excited to share the Integral Ad Science Responsibility Report — our first-ever comprehensive report on our Environmental, Social, and Governance (ESG) initiatives. At IAS, aligning our business practices with our ESG objectives is a fundamental principle. As we continue our journey to make a lasting and positive difference in the world, this report serves as a testament to our commitment to transparency and responsible business practices.

Download the report now and read more below to learn the key ways IAS is empowering marketers with actionable data that drives superior results while progressing toward a more sustainable and inclusive future.

ENVIRONMENTAL

Our environmental strategy is focused on improving the quality of the natural environment while also giving back to the communities in which we serve. In 2022, we moved our London team to an office building with 100% renewable energy, marking a major milestone in reducing our Scope 2 and Scope 3 emissions. Plus, we donated more than 300 pieces of hardware last year, which equaled an estimated 606 pounds of e-waste recycled. This donated hardware was repurposed for communities in need across the globe, and prevented 237 pounds of material from ending up in landfills.

Another environmental win for IAS was implementing a vetted ESG reporting system to calculate carbon emissions. This enhanced reporting software will future-proof our business practices and enable us to better measure, understand, and communicate our global environmental performance and impact.

SOCIAL

Our employees are at the core of our business and are fundamental in driving our mission and values forward. To support employee health and wellness, we launched a holistic wellness program, Well on Our Way, in 2022. This program consolidates IAS’s health and wellness offerings into one place, helping employees stay acutely aware of the full range of their benefits.

We also invested in an adaptive performance enablement system with more than 10,000 on-demand, IAS-specific and partner courses for our employees. Our learning partnerships further enable employees to take certificate programs across a variety of subjects like business, management, marketing, human resources, and more. Our learning partnerships include:

• eCornell
• ExecOnline
• Level Up

We’re also focused on providing our employees with regional volunteer opportunities in all operating areas. In addition to 32 hours of volunteer time given to employees each year, IAS employees had the opportunity in 2023 to be part of our $10,000+ donation to City Harvest NYC to help feed local children in need, as well as a hands-on opportunity with Urban Growth to enrich an essential urban orchard in London.

GOVERNANCE

Doing good in our regional communities is core to IAS values, and we strive to do the same within the digital advertising and regulatory space. In 2022 and 2023, we earned multiple accreditations from the Media Rating Council, Trustworthy Accountability Group, and TrustArc. Our growing list of accreditations has a massive impact on establishing fairness and reliability with our stakeholders and ensuring marketers that IAS products are unbiased, consistent, and meet established industry standards.

We are also proud to have a board of directors that is majority women and represented by diverse perspectives and backgrounds, reflecting our commitment to diversity and inclusion in the tech sector. Additionally, our board is independent, helping guide IAS toward impartial, equitable decisions for the benefit of our customers and shareholders.

ACCESS THE FULL REPORT FOR MORE

These highlights are just a few of the initiatives IAS is spearheading to make a positive difference in the world. We hope the results of this report will demonstrate our persistence in driving superior results while also fostering a safer and more sustainable global community.

Download the full report now and visit our ESG at IAS page to learn more.

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