Insights Archives

RESEARCH: THE ATTENTION PAYOFF

All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can...

November 20, 2023

Efficiency & Optimization Featured Insights Programmatic

WHITE PAPER: Quest for Quality

IAS’s latest white paper, Quest for Quality, deep dives into Quality Path Optimization (QPO) to help marketers overcome programmatic buying challenges so they can truly understand the tools they need to drive ROI and performance on the programmatic supply path.

October 26, 2023

How Marketers Can Detect and Avoid Made For Advertising Sites

Ad Fraud Insights Programmatic

How Marketers Can Detect and Avoid Made For Advertising Sites

Have you ever clicked on a link to an article with a clickbait-y headline such as “Shocking secrets of the pharaohs!” or “You won’t believe how much these actors make!” and been redirected to a page littered with ads? If...

October 16, 2023

Analyze performance metrics alongside financial and media quality insights with Total Visibility’s Performance Dashboard

Insights Programmatic

Analyze performance metrics alongside financial and media quality insights with Total Visibility’s Performance Dashboard

How to get seamless transparency into your media quality inventory IAS has enhanced Total Visibility to include a new performance dashboard in IAS Signal, providing even greater transparency into the programmatic supply path. As media budgets are cut, advertisers are...

October 13, 2023

Verify intrinsic in-game buys in Frameplay’s gaming ecosystem

Ad Fraud Insights Our Partners Viewability

Verify intrinsic in-game buys in Frameplay’s gaming ecosystem

With IAS invalid traffic (IVT) measurement and impression counts in Frameplay's gaming ecosystem, marketers can verify that their valuable intrinsic in-game ad placements are seen with precise impression counts in a fraud-free environment.

October 5, 2023

IAS Brings End-to-End Optimization and Measurement Solutions to Criteo

Featured Insights

IAS Brings End-to-End Optimization and Measurement Solutions to Criteo

How marketers can maximize engagement within major retail media partners Retail Media Networks (RMNs) have seen unparalleled growth over the course of 2023 as the amount of ad spending in the space more than triples its pre-pandemic total. In fact,...

September 12, 2023

Brand Safety & Suitability Featured Insights

WHITE PAPER: Building an Unbreakable Brand

In our latest white paper, IAS guides marketers through the safety and suitability strategies that are proven to protect brands, improve ROAS, and increase efficiencies.

August 22, 2023

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Category: Insights

RESEARCH: THE ATTENTION PAYOFF

WHITE PAPER: Quest for Quality

How Marketers Can Detect and Avoid Made For Advertising Sites

Analyze performance metrics alongside financial and media quality insights with Total Visibility’s Performance Dashboard

Verify intrinsic in-game buys in Frameplay’s gaming ecosystem

IAS Brings End-to-End Optimization and Measurement Solutions to Criteo

WHITE PAPER: Building an Unbreakable Brand

ACCESS THE GUIDE NOW.

Access the case study now.

Access the guide now.

Access the research now.

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Category: Insights

RESEARCH: THE ATTENTION PAYOFF

WHITE PAPER: Quest for Quality

How Marketers Can Detect and Avoid Made For Advertising Sites

Analyze performance metrics alongside financial and media quality insights with Total Visibility’s Performance Dashboard

Verify intrinsic in-game buys in Frameplay’s gaming ecosystem

IAS Brings End-to-End Optimization and Measurement Solutions to Criteo

WHITE PAPER: Building an Unbreakable Brand

ACCESS THE GUIDE NOW.​​

Access the case study now.​

Access the guide now.​

Access the research now.​

Sign up for insights right to your inbox.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

ACCESS THE GUIDE NOW.

Access the case study now.

Access the guide now.

Access the research now.