Mastercard Improves Campaign Performance with IAS
Mastercard and Dentsu partnered with IAS to build a custom pre-bid strategy for their programmatic campaigns.
How Marketers Can Detect and Avoid Made For Advertising Sites
Have you ever clicked on a link to an article with a clickbait-y headline such as “Shocking secrets of the pharaohs!” or “You won’t believe how much these actors make!” and been redirected to a page littered with ads? If...
Analyze performance metrics alongside financial and media quality insights with Total Visibility’s Performance Dashboard
How to get seamless transparency into your media quality inventory IAS has enhanced Total Visibility to include a new performance dashboard in IAS Signal, providing even greater transparency into the programmatic supply path. As media budgets are cut, advertisers are...
Verify intrinsic in-game buys in Frameplay’s gaming ecosystem
With IAS invalid traffic (IVT) measurement and impression counts in Frameplay's gaming ecosystem, marketers can verify that their valuable intrinsic in-game ad placements are seen with precise impression counts in a fraud-free environment.
RESEARCH: The Sound of Suitability
In our latest research, Integral Ad Science surveyed consumers to uncover how they think about brand suitability and risk for different types of digital audio content, including both music and podcasts.
RESEARCH: The Mind on The Stream
Use the power of science to increase brand impact and drive superior results. Download the research to learn more.
Q&A with Cheryl Taylor, Director of Talent Development at IAS
Curious about the secret ingredients that make our training programs top-notch? We sit down with our training lead, Cheryl to learn about training methodologies, and her journey of helping our team and clients soar to new heights. Tell us a...
IAS Brings End-to-End Optimization and Measurement Solutions to Criteo
How marketers can maximize engagement within major retail media partners Retail Media Networks (RMNs) have seen unparalleled growth over the course of 2023 as the amount of ad spending in the space more than triples its pre-pandemic total. In fact,...
Toyota Maximizes Campaign Performance with IAS
IAS measurement and optimization solutions drive programmatic campaign results for Toyota The challenge: Global automotive leader Toyota and its partners, The&Partnership and Xaxis, wanted to enhance Toyota’s programmatic performance, drive better results, and access actionable insights across their digital campaigns....
WHITE PAPER: Building an Unbreakable Brand
In our latest white paper, IAS guides marketers through the safety and suitability strategies that are proven to protect brands, improve ROAS, and increase efficiencies.
