Access industry-leading transparency into in-game measurement with Gadsme
One-in-three people across the globe regularly play digital games. This massive scale spells key opportunities for marketers — but quality is essential as marketers work to convert gamers into consumers.
To bring transparency to in-game advertising, IAS is partnering with Gadsme, a global in-game advertising platform designed for the gaming and eSports industries.
Through this partnership, marketers can now maximize media quality with best-in-class campaign reporting, including:
- Global Viewability and Invalid Traffic (IVT) measurement for a holistic view of your media buys
- Trusted, third-party reporting with daily reporting in IAS Signal
- Comprehensive coverage across formats and environments
Don’t underestimate the power of your in-game ads — gain confidence that your gaming campaigns are engaging real users and driving outcomes. Download the one sheet now to get started.
Learn more about how IAS is bringing media quality to gaming here.