Category: Research

IAS recently released its latest Media Quality Report for H1 2020, providing transparency into the performance and quality of UK digital media, alongside global comparisons. The report provides benchmarks for levels of viewability, brand risk, and ad fraud across digital...

With only 11 weeks until Christmas, the holiday shopping season is already upon us. As the coronavirus pandemic is creating huge shifts in consumer behaviour, this holiday season is shaping up to be like no other.  To help advertisers understand...

The findings of our 2020 Western Europe Industry Pulse Report highlight the key trends, technologies, and challenges media professionals across Western Europe expect to drive change in digital advertising this year. From mobile, data privacy, and contextual advertising, we find...