Tricks of the trade: a Q&A on programmatic buying
In our programmatic webinar, “Tricks of the trade: holiday edition” we received a lot of great questions about how to improve campaign performance. In this blog post, we’re answering your questions.
UK Programmatic is hot on the heels of publisher direct
The findings from our H1 2017 Media Quality Report further highlight that with industry attention and proactive measures, improvements in brand safety can be made. Whilst ad fraud may have increased slightly, fraud is an arms race that is constantly...
Masters of Media: 10 minutes with an agency trader, Amnet
Who are the people behind the platform? Too often programmatic advertising is thought of as purely artificial intelligence, but there is often a vast amount of human intelligence involved in executing meaningful marketing campaigns. IAS sat down with Emily Kennedy,...
Make it count: a Q&A on mobile viewability
In our recent webinar, “Make it count: practical tips to improve your viewability” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions.
Programmatic glossary
Programmatic refers to the automated buying and selling of digital advertising. Buyer and seller software align to create a diverse marketplace. At its most basic, publishers use supply-side platform (SSP) to put their ads up for sale, and advertisers buy...
Programmatic: what is the real brand risk?
In this blog post, we’re answering your questions around the different brand safety challenges found in programmatic channels and publisher direct buys.
Take stock: it’s time to invest in programmatic
Programmatic digital advertising suffers from a perception problem. Marketers often see it as a box that needs to be checked or as a separate efficiency portion of a marketing plan. Fear surrounding brand safety, ad fraud, and overall transparency issues...
Trust, transparency, and the battleground for ad quality
Thalamus interviewed Nick Morley, our Managing Director, EMEA for a Q&A on trust, transparency, and the battleground for ad quality & verification.
Publisher results fair better than programmatic; but where is the surprise?
The recent Media Quality Report from Integral Ad Science (IAS) highlights the current state of media quality in online advertising. The H2 2016 report analyses trends in viewability, online brand safety risk and rates of ad fraud in not only...
Are the challenges with native about to be overcome?
Native advertising and its benefit in terms of performance, is a topic that has been widely discussed throughout the advertising industry, but yet the adoption of native has been slow. Why has the industry been so slow to adopt native...
