Driving programmatic performance with brand suitability

In an age of unfounded rates of content creation, and during a time when hate speech and misinformation have come to the fore, many marketing professionals are understandably seeking guidance on how to navigate the best environments for their advertising to appear in while maintaining scale and driving performance. 

Listen to the on-demand webinar with Nick Welch, Programmatic Director Northern Europe to hear:

• How to put brand safety first without blocking content unnecessarily to support the sustainability of our wider industry
• How to use verification data to better inform programmatic performance
• How to apply brand suitability to drive engagement efficiently

Join the session to learn best practices that will help you maximise the effectiveness of your programmatic buys.