Identify the contextual pairings that consumers want to see from your brand

Consumers prefer context (we would know — we went straight to the source to find out). But not all contextual pairings are equal. As marketers map out their targeting strategies, it’s crucial to know the ideal contextual links that lead to higher engagement and positive receptivity among consumers.

In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.

Here’s a sneak peek at what we found:

• 64% of consumers say contextually relevant ads are more likely to feature products they want or need
• 35% of consumers say that it’s annoying to see unrelated ads
• 16% lift in engagement with ads that are placed alongside relevant content

Amplify your brand message to consumers who want to hear it. Download the research, Undercover Context, to find out how you can optimize data-backed contextual pairings to reach targeted consumers and fuel outcomes.

The post Undercover Context: Driving consumer engagement through non-obvious contextual links appeared first on Integral Ad Science.

Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion worldwide this year alone, proving that the gaming audience is invested and shouldn’t be overlooked.

But how can advertisers be sure that they’re reaching this growing gaming audience and serving quality ads to gamers?

In an effort to ensure media quality throughout the entire digital ecosystem, IAS is partnering with Anzu, a leading in-game advertising platform, bringing quality to gaming environments. Through this integration, IAS and Anzu are allowing advertisers to unlock access to sophisticated in-game measurement and transparency for advertisers.

This partnership will provide advertisers with:

– Comprehensive coverage monitoring for invalid traffic (IVT) and viewability

– Global measurement for a holistic view of in-game media buys

– Daily reporting and insights in IAS Signal

Deliver quality ads and evaluate your in-game media effectiveness with confidence— today. Download the one sheet now to get started and read the press release here.

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In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media quality with our Quality Sync Pre-bid Segment: a solution that drives efficiency, accuracy, and programmatic campaign optimization.

Now available globally in Xandr’s Invest DSP, IAS’s new Quality Sync solution eases campaign management for advertisers – streamlining workflow, reducing block rates, and improving overall media quality across campaigns.

What’s more, Quality Sync grants you the ability to capture preferred campaign settings all in one place. Enable unified brand safety, keyword blocklists, URL exclusion lists, brand suitability, and invalid traffic avoidance settings through Quality Sync, accessible in IAS Signal.

Launch your programmatic campaigns with greater confidence and accuracy. Download the one sheet to learn more and access the Invest DSP User Guide to get started today.

The post Introducing IAS Quality Sync Pre-bid Segments with Xandr appeared first on Integral Ad Science.

A quick guide to optimizing your programmatic strategy

Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the same ad inventory to be offered through multiple paths, resulting in increased complexity for advertisers.

This is where Quality Path Optimization (QPO) comes in.

IAS’s QPO solution, Total Visibility, provides programmatic supply path transparency with near real-time and impression-level financial reporting. Our industry-first solution grants advertisers the ability to:

• Verify media quality using IAS’s brand safety, invalid traffic (IVT), and viewability metrics
• Quantify media cost to understand the financial impact of blocked ads and cost of quality inventory
• Optimize media efficiency to unlock the highest quality media at the most efficient price

IAS is committed to closing the transparency gap and assuring programmatic campaign optimization. With Total Visibility, advertisers can monitor for both quality and cost to finally visualize the true financial impact of media quality.

Drive outcomes with an optimal programmatic buying process. Get started now.

Want more Quick Bytes? Check out our YouTube playlist.

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With IAS’s Quality Path Optimization (QPO) solution, you can finally visualise the true financial impact of media quality directly within the IAS Signal reporting platform, giving you access to deeper insight into your supply paths. With Total Visibility, you can:

– Verify media quality against IAS’s standard Brand Safety, IVT, and Viewability metrics
– Quantify media cost and understand the financial impact of blocked ads and the cost of quality inventory all in one place
– Optimise media efficiency to unlock premium performance at efficient pricing
– Gain global coverage across desktop and mobile environments for display and video placements
– Access greater insights with all of your programmatic data and key metrics in one platform

To get started, download the one sheet and check out our case study to see how you can shift your focus to cost-effectiveness for high-quality inventory with Total Visibility.

The post Drive marketing outcomes with IAS’s Total Visibility Dashboard appeared first on Integral Ad Science.

Total Visibility is the first and only solution to provide radical financial transparency throughout the programmatic supply path. With Total Visibility, advertisers can see, to the cent, where their money is going and how much of it is being wasted by fraud, unsafe brand environments, & unviewable inventory.  As a result,  advertisers can optimize in near real-time so that they can get the most out of their budget.

With Total Visibility, Harmelin was able to see exactly where the advertiser’s money was going and optimize immediately. Download the case study to learn more. 

ABOUT HARMELIN MEDIA
Headquartered in Philadelphia, Harmelin Media has 38 years specializing in the strategic media and data-informed solutions that help their clients navigate a rapidly changing media landscape across digital and traditional channels. The firm has grown to more than $800 million in billings and 255 employees with a diverse client roster including Fortune 500 companies, making Harmelin one of the largest independent media service firms in the United States. We are a Google Premier Partner, Facebook Marketing Preferred Partner and a proud member of the ANA. For more information, visit www.Harmelin.com, or connect with us on Twitter , Facebook and LinkedIn.

The post Harmelin Media optimizes efficiency with IAS Total Visibility appeared first on Integral Ad Science.

Each year consumers turn to their devices more and more for their shopping needs, and the holiday season is no exception. From retailers to e-commerce sites and even social platforms, brands are able to reach consumers from all angles. In this year’s holiday shopping research, IAS asked U.S. consumers about their shopping preferences and perception of digital advertising during the holiday season.

• How do consumers prefer to shop during the holidays?
• How soon will they start checking off their lists?
• Where are consumers looking to purchase? And what devices are they using?

The advertising industry has evolved to embrace the shift to eCommerce during the holidays, but what else can marketers do to engage with holiday shoppers in this evolving eCommerce landscape? Download “Holiday Shopping Habit Unwrapped” to find out.

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Listen to the on-demand webinar with Nick Welch, Programmatic Director Northern Europe to hear:

• How to put brand safety first without blocking content unnecessarily to support the sustainability of our wider industry
• How to use verification data to better inform programmatic performance
• How to apply brand suitability to drive engagement efficiently

Join the session to learn best practices that will help you maximise the effectiveness of your programmatic buys.

The post Driving programmatic performance with brand suitability appeared first on Integral Ad Science.

In our IAS Programmatic Guide, we are addressing the key challenges and opportunities to help you drive better programmatic performance. We’ve even outlined a 3-step checklist for programmatic success:

• How to use verification data to better inform programmatic performance
• How to apply brand suitability to drive engagement efficiently
• What steps to take to gain greater transparency into the supply path

Download the guide to learn how to drive programmatic efficiency

The post Programmatic Guide: Driving efficiency with verification appeared first on Integral Ad Science.

One of dentsu’s major advertiser clients was leveraging IAS Context Control Avoidance for brand suitability post-bid. While the solution was working well and keeping their brand protected, dentsu and the advertiser wanted to reduce their block rates and increase efficiencies in their campaigns.

Explore the findings and learn:

• How to maximise programmatic efficiencies with brand suitability to drive brand engagement
• How to keep the cost down and avoid paying additional ad serving fees 
• How to drive performance with contextual avoidance

Download the case study now.

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