Category: Insights

Growing up in New Zealand, Laura Quigley dreamt of flying among the clouds and across the globe. Today she is an influential figure in the advertisement technology industry. Currently the Senior Vice President of Integral Ad Science (IAS) in the Asia Pacific (APAC) division,...

It’s been 3 long years since the crème de la crème of advertising descended on Cologne, but the wait is almost over, as DMEXCO 2022 is just around the corner. Even if you’re a seasoned DMEXCO-er, you may feel as...

Anzu is a leading in-game ad solution for mobile, PC, console, and Roblox. Backed by WPP, Sony, NBCUniversal, HTC and more, Anzu’s blended in-game ads make advertising in games better - for brands, game developers, and gamers.

IAS is excited to announce that we’ve expanded our partnership with TikTok to include media quality measurement capabilities. In addition to our Brand Safety Solution available in select markets, IAS can now measure Viewability, Invalid Traffic (IVT), and App-Level Brand Safety on TikTok. This...

After two years being firmly in the off position, the Nordic region’s largest MarTech event is back, with Nextm kicking off on April 6th! This year’s “bluewashing” edition focuses on one main problematic observation; young people all over the world...

It’s no secret that media quality metrics are a common standard in IAS’s reporting – and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions. Powered...

In the latest episode of “IAS Masters of Media” series, we sat down with Csaba Szabo, our new EMEA Managing Director to discuss his 2022 focus, and some of the best business advice that he has received in the past....

In a fragmented landscape where efficiency matters more than ever, how can partnerships make transparency a reality for programmatic buyers? Hot off the heels from the DMEXCO event in early September (see our wrap-up here), IAB Europe boasted a week...