Our biannual Media Quality Report leverages IAS database to reveal global performance metrics and offers an industry barometer against which ad buyers and sellers can benchmark the quality of their campaigns and inventory.

Listen to the on-demand webinar with Namrita Sachdev, Customer Success Manager for Nordics, and explore Swedish media quality insights, including:

• How viewability rates in Sweden shifted across different channels and buy types

• How brand risk levels have been impacted

• How ad fraud rates have shifted in the last six months

• How long ad campaigns are in-view on average

• How the quality of your ad campaigns and inventory measure up

Register your details to listen to the insights.

The post Media Quality Insights from Sweden appeared first on Integral Ad Science.

The post Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic appeared first on Integral Ad Science.

Third-party cookies are about to crumble as a result of growing data privacy concerns and their demise through 2021 will remain top of mind for every marketer. After more than two decades of relying on third-party cookies, the concept of going cookie-free is a digital evolution. 

As the race against time is on, how can advertisers continue to target and build meaningful connections with audiences in a new privacy-friendly, cookie-free future?

Watch our on-demand webinar with Ed Pizey, Data Partner, Wavemaker and IAS’s Programmatic Director Northern Europe, Nick Welch as they explore the state of digital industry today, current targeting tactics that are at risk, and strategies to help you transition into a privacy-first world.

During the session, they discuss the following questions:

* What are the current targeting tactics that are at risk?

* How do you evaluate and replace current targeting tactics?

* How do you adapt to cookie-less targeting and come out on top?

* What are the alternatives to user-level targeting today?

* How do you connect with consumers in a cookie-less world utilising contextual and semantic technologies?

Watch the on-demand webinar to supercharge your programmatic strategy and adapt to the new realities of digital advertising.

Explore the IAS Power of Context UK research to learn how context and sentiment inform consumer perception of a brand here.

The post Addressing targeting in the cookieless world appeared first on Integral Ad Science.

The IAS Industry Pulse Report, which surveyed digital advertising experts, found that for half (49%) of the industry, the deprecation of third-party cookies remains the top challenge in 2021, as we enter into the final year before Google’s removal by 2022. 

As the effects of increasing data privacy rules have taken hold, media experts are having to adapt to ensure compliance. However, 40% of marketers believe that their company is not fully prepared, according to a study by IAB Europe. In February 2021, IAS contributed to IAB Europe’s latest ‘Guide to the Post-Third-Party Cookie Era’ to help navigate and prepare for a post-third-party cookie advertising era. 

As the race against time is on, how can advertisers continue to target and build meaningful connections with their audiences in this a privacy-friendly, cookie-free future?

Join the IAS Webinar on ‘Addressing Targeting in the Cookieless World’ on Thursday 4th March 2021 at 10.30 GMT. 

Led by IAS Programmatic Director Northern Europe, Nick Welch, the webinar will explore the state of current targeting tactics that are at risk and strategies to help marketers transition into a privacy first world. 

Learn how media buyers are adapting towards sophisticated contextual targeting and first-party data to maximise return on their ad spend. Find out how contextual and semantic technologies can classify the meaning and emotion of content like never before. 

IAS research has shown that 68% of UK consumers hold brands accountable for poor placements, so it is paramount that the entire digital advertising ecosystem starts to take notice of alternative techniques. 

Sign up today to supercharge media strategies and navigate the post-cookie internet.

The post IAS Webinar: Addressing Targeting in the Cookieless World appeared first on Integral Ad Science.

On 16th February 2021, IAS joined forces with IAB Europe to host an Industry Insider Webinar.

The webinar was led by Glenn Perera, Director of Product Strategy, IAS, and Diana Romero, Digital Standards and Partnerships Manager, PMX Global.

The webinar explored how consumer behaviours have changed and what the future holds for CTV. Watch the webinar on demand below to find out if consumers are willing to see ads in exchange for free content and how advertisers can tap into the biggest advertising opportunity today.

Watch the webinar recording now:

For more information, read the IAS report Streaming Wars UK: How CTV is shaping the future of content consumption.

The post The At-Home Audience: What the Future Holds for CTV – Webinar Recording appeared first on Integral Ad Science.

Brand Suitability is much more than avoiding ad placements alongside obviously inappropriate online content. It’s about identifying the places online that work for a brand to effectively reach the right consumers. The ability for advertisers to display ads alongside relevant context is crucial as it can have a dramatic impact on consumer perception. In recent IAS research, Ripple Effect 2.0, IAS found that 81% of consumers consider it important that ads are placed next to high quality content. Additionally, ads placed in low quality environments could cause consumers to cease using a brand’s products, with 39% of consumers stating that they would stop using brands with ads near low quality content.

This is where Brand Suitability comes in. By employing sophisticated contextual technology – that dynamically understands the nuances of context and sentiment of online content – advertisers can ensure their brands appear adjacent to content that is most relevant to their brand message or image. Brand Suitability is a game changer that lets brands choose the relevant environments for their ads; a foundational step in making lasting connections with online audiences. Advertisers now have the opportunity to reach their target audiences in a suitable context and optimise their digital media buys.

Watch the Quick Bytes Brand Suitability video now.

To watch all our Quick Bytes videos, go to the YouTube playlist.

If you want to discover more, download our Brand Safety and Suitability Toolkit

The post Quick Bytes Video: Brand Suitability to reach the right consumers appeared first on Integral Ad Science.

To help you stay up to date on the latest innovation, we bring you Quick Bytes, a series of short videos that give you a quick guide to the latest developments.

Our first video tackles Artificial Intelligence (AI) and Machine Learning, and how these are no longer technologies on the horizon but tools that help to optimise advertiser’s digital ad campaigns every millisecond and additionally help publishers to further monetise their inventory.

AI and Machine Learning have become beneficial tools widely available for digital advertisers and publishers today.

Watch the Quick Bytes video here and discover how IAS uses Machine Learning technology to power the world’s leading ad verification solutions.

If you want to discover more on how IAS is shaping the future of digital ad verification, check out our Toolkits or more content from our Insider.

The post Quick Bytes Video: Artificial Intelligence use in advertising appeared first on Integral Ad Science.

Tune into this on-demand webinar on the evolution of brand safety challenges, co-hosted by IAS and Taboola and industry experts discussing:

* How to put brand safety first without blocking content unnecessarily to support the sustainability of our wider industry
* How to achieve brand safety without sacrificing scale
* How to use verification data to better inform campaign performance

Speakers:

Rachel Waine, Digital Director EMEA, Mediacom
Stacey Delaney, Country Manager, Taboola
Becky Degiorgio, Paid Search Director, iCrossing
Patrick Zinga, Digital Strategy & Planning Lead: Europe, Starcom
Paul Astbury, Business Development Director, IAS

Sign up below and explore the next frontiers of brand safety & suitability and hear how brands effectively tackle challenges in this unprecedented era.

The post Native meets brand safety – Explore how native and brand safety can co-exist appeared first on Integral Ad Science.

In 2020, technology has become a global lifeline for us all. From remote working, and seemingly endless Zoom meetings, it has helped people stay connected whilst they remain apart. At IAS, we saw that as the world changed, so did the digital advertising landscape, and as a result, online consumer perceptions and priorities are significally shifting.

Whilst 2020 has ushered in new changes, at Integral Ad Science we have continued to innovate. Our innovation is driven by the people behind our technology, and we want you to meet the Faces Behind The Tech.

Faces Behind The Tech

Meet the experts at IAS via our series of short videos where you will discover our key innovation and new products. From complex terms through to the latest acronyms, our experts clarify how IAS technology helps the digital advertising industry ecosystem create the best environment for a more digitised future.

CTV & OTT Explained, Glenn Perera

As consumers spend more time at home, they’re spending more time watching Connected TV. It’s a hot topic and in this video we explain how ad verification can help measure your success on emerging video devices.

Trust in programmatic, Akshay Bhattacharjee

Today, the majority of digital advertising is bought and sold via programmatic methods. Trust in the quality and performance of programmatic has become paramount. Learn how to ensure confidence.

Publisher Optimisation, Justine Fournie

Discover how since 2015, IAS has helped publishers to further monetise their inventory, while at the same time provide improved viewability and brand suitability for their advertisers.

YouTube Measurement, Paul Astbury

Over 500 hours of video are uploaded to YouTube every minute. Learn how you can place your video ads in the most brand suitable environment within the vast quantity of YouTube content

Context Control, Jan Phillip Hinrichs

To reach and engage your customers, the environment where an ad is placed is critical. Discover how our Context Control solution gives brands and publishers control over where ad messages appear.

If you want to discover more on how IAS is shaping the future of digital ad verification, then check out our Toolkits for more information: Social, Publisher, CTV, Programmatic, Context Control.

The post Faces Behind The Tech appeared first on Integral Ad Science.