Major brands are leading the way out of the viewability rabbit hole
In an endless pursuit of viewability, the digital advertising industry has ended up in somewhat of a rabbit hole.
Transparent, efficient, and universal: making the case for open sourcing software
With mobile expected to account for nearly 80% of digital ad spend by 2020, achieving industry scale for independent media quality measurement on in-app inventory is a top priority in digital advertising. Integral Ad Science set out to understand the...
Moving open source SDK forward: IAB to assume governance of industry initiative
In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We’re excited to announce that the IAB will be governing this initiative going forward.
AdExchanger: Viewability’s Double-Edged Sword
When you look at the evolution of digital advertising, it makes sense that viewability has become a leading metric and top concern for marketers. The goal of delivering the right message, at the right time, to the right customer has...
AdExchanger: Integral CEO Scott Knoll: The Ad Quality Revolution Is Still Unfolding
Our CEO, Scott Knoll, discusses viewability, measurement, and more on AdExchanger Talks, a podcast focused on data-driven marketing.
UK | Warc: A call for collaboration: setting the standards for global ad quality
With programmatic ad spend expected to reach £2.5bn in 2016, factors such as brand safety, ad fraud, and viewability are ongoing concerns for the digital advertising industry.
Viewability and ad effectiveness: what publishers need to know
While we know that viewability is important – after all, if the ad doesn’t have the chance to be seen, then that’s truly a wasted impression – we had yet to see the scientific correlation with actual ad effectiveness measures....
How to optimise your video ads for viewability
Video is red hot these days, and for good reason: nothing sways a consumer better than the combination of sight, sound, and motion. So, how can you optimize your video campaigns for viewability?
An interview with Lada Durica, Lead Digital Analyst at Bauer Media
Bauer Media explains its viewability strategy and how our partnership helped them achieve its revenue goals and grow the business.
How to meet advertiser viewability demands
Publishers are well placed to provide not only high quality advertising environments, but also meet advertiser calls for viewable inventory as we move closer to trading on viewability.
