Viewability Archives

From impressions to people: elevating the conversation

2016 was an exciting year for digital measurement. Social networks and walled gardens opened up for third-party verification, and huge strides were made in bringing transparency to mobile in-app inventory. Digital advertisers are now well poised to measure the media...

May 31, 2017

Guides Viewability

Viewability: the essentials

It’s no surprise that viewability has become a top concern in digital advertising. This guide gives you an overview of viewability, context into the differences across environments, channels, and devices, steps to improve your viewability, perspectives from buyers and sellers,...

May 23, 2017

Channels Mobile & In-App Topics Viewability

Mobile web vs. mobile app environments

While the current industry viewability guidelines for mobile are similar to those of display, many people find this to be inconsistent with the very different nature of mobile advertising technology, especially in-app.

May 16, 2017

Ensuring viewability across emerging channels

Insights Mobile & In-App Proprietary Platforms Viewability

Ensuring viewability across emerging channels

What is the current state of viewability in these emerging channels, and how can the industry develop effective consistent standards across the board?

May 15, 2017

Transparency in digital: a Q&A on viewability

Topics Viewability

Transparency in digital: a Q&A on viewability

In our recent webinar, “Transparency in digital: how did your campaigns stack up?” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions about viewability.

May 8, 2017

Topics Viewability

Placing viewability in the context of other metrics

Viewability was thrust back in the spotlight after Procter and Gamble’s declaration that all members of its media supply chain must meet the Media Ratings Council (MRC) viewability standards for digital advertising, or risk not getting paid. P&G sparked a...

May 3, 2017

It’s a great day for digital advertising and Consumer Exposure technology is the reason

Topics Viewability

It’s a great day for digital advertising and Consumer Exposure technology is the reason

Yesterday, IAS announced that we are launching a new technology with a select group of some of the world’s top brands to enable them to do something that has never been possible before. This solution provides these brands with the...

May 3, 2017

Insights Viewability

Viewability, Viewability, Viewability

Over 130 digital advertising professionals ranked viewability as the #1 most important aspect media quality. So, we dug a little deeper – here’s what they had to say about the industry guidelines and transacting on viewability.

April 12, 2017

Channels Mobile & In-App Topics Viewability

MMA: The importance of open sourcing software to keep apace in an ever changing digital landscape

Even with increasing mobile usage, third-party verification and the measurement of performance of mobile impressions remains a challenge for the advertising industry. The gap between advertisers’ mobile viewability requirements and measurement vendors’ capabilities has become a commonly cited roadblock to...

March 14, 2017

MWC: Is an open source initiative the key to solving viewability problems?

Mobile & In-App Viewability

MWC: Is an open source initiative the key to solving viewability problems?

Integral Ad Science's General Manager, Mobile, Jason Cooper discusses the reasons why IAS chose to open source their proprietary software. Find our more about the future of mobile measurement.

March 2, 2017

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Category: Viewability

From impressions to people: elevating the conversation

Viewability: the essentials

Mobile web vs. mobile app environments

Ensuring viewability across emerging channels

Transparency in digital: a Q&A on viewability

Placing viewability in the context of other metrics

It’s a great day for digital advertising and Consumer Exposure technology is the reason

Viewability, Viewability, Viewability

MMA: The importance of open sourcing software to keep apace in an ever changing digital landscape

MWC: Is an open source initiative the key to solving viewability problems?

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