Viewability Webinar: Seeing is Believing
In this viewability webinar, Integral Ad Science helps you understand today's challenges and define the best viewability solution for you.
The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish
The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...
Introducing Total Visibility with Amino Payments
Now more than ever, marketers are looking for ways to ensure their advertising budgets are as effective and efficient as possible. Advertisers need to optimize toward inventory that is brand-safe, viewable, and free of invalid traffic, while ensuring they’re...
A leading UK publisher boosts viewability by 133%
A leading UK publisher offering classified ads was committed to offering inventory that both met and exceeded their client’s viewability expectations. Whilst working with a major automotive brand the publisher was challenged to increase viewability across their inventory. In...
A ‘VAST’ Future for Video
This article was written by Glenn Perera, Director, Product Strategy, and was originally published in Video Ad News The digital advertising industry is sticking to what it knows — VPAID, the long-standing definition for video’s ad serving interface. Despite...
Creatives made for social drive better performance
Devising an effective social creative strategy is critical for success on social.
Are you ready for the holidays?
Campaign performance is always important, but it’s critical during the holiday season. Brands needs to know that their ads are being viewed by real people - or risk losing the chance to improve ROI on media campaigns. Considering £17.6 billion...
Google integrates OM SDK into their mobile in-app offering
Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK). IAS contributed its own proprietary SDK in 2017,...
How can publishers effectively compete in today’s digital marketplace?
During our French IAS Summit, Terence Robinson, Head of Digital Platforms, BBC, Daniel Powell-Rees, Head of Technology optimization, The Guardian and Philipp Schmidt, Managing Director, Prisma Media questioned the balance between viewability, brand suitability and how to guarantee a good consumer...
Ubisoft Canada increases social ROI using IAS’s data driven insights
It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...
