Raising brand awareness with contextual targeting

With the impending deprecation of cookies, Xaxis proactively explores potential alternatives to audience targeting like contextual targeting.

Xaxis is a media outcomes company that helps advertisers develop, plan against, and optimize to digital success metrics that map much more closely to their ultimate goals, from brand lift to footfall, from lead generation to sales. This means they need to stay ahead of the curve and leverage the best technology in market to drive results.

Xaxis Taiwan needed to raise brand awareness and drive website traffic as possible for a major fashion retailer within a short span of 8 days. With the impending deprecation of cookies, they proactively explored potential alternatives to audience targeting.

Download our case study to learn more about how IAS Context Control helped Xaxis achieve success.