Brand Safety & Suitability Archives - Integral Ad Science

Brand Safety and Suitability Measurement for YouTube

Sachin Murme — Wed, 03 May 2023 09:24:00 +0000

Video content is rapidly increasing, blurring the lines between what is and isn’t suitable for your brand. Gain control of your brand message amid the content boom with IAS’s industry-leading brand safety and suitability measurement for YouTube.

IAS’s global solution gives marketers granular classification at scale, thanks to cutting-edge, machine learning technology. What’s more, IAS is certified in the YouTube Measurement Program, making us a trusted partner to drive your marketing performance on YouTube.

With IAS’s brand safety and suitability measurement on YouTube, you get:
– Deeper Insights with machine learning-powered details about video content, providing you best-in-class brand safety and suitability scoring
– Industry Alignment with scoring classification consistent with the GARM Brand Safety and Suitability framework
– Granular Classification at Scale with daily reporting across the GARM categories and four risk levels, allowing advertisers to stay informed and take action.

Maximise your campaign impact on YouTube with sophisticated brand safety and suitability measurement. Download the one sheet now to get started.

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Taking Action on Attention: Volume I

Sachin Murme — Mon, 10 Apr 2023 12:00:00 +0000

IAS developed an evidence-based attention white paper and first-of-its-kind model that predicts the likelihood an impression will lead to a result.

Attention is one of the most complex and widely discussed topics in digital media. Defining it has proven to be difficult, but industry experts unanimously agree that harnessing attention is pivotal to executing a successful advertising campaign.

That’s why IAS developed an evidence-based attention white paper and first-of-its-kind model that predicts the likelihood an impression will lead to a result. Driven by research based on millions of data signals combined with Total Visibility and machine-learning models, our analytical model identifies three key signals: Visibility, Situation, and Interaction — which each consist of a set of crucial metrics and optimizations that predict if an impression will lead to a result.

Throughout the white paper, Taking Action on Attention, you’ll find:

A holistic attention approach and model, developed using extensive advertiser campaign data
Three data-backed attention signals proven to improve campaign effectiveness and drive business results
Results-based tips on how advertisers can capitalize on attention right now

We’ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper, Taking Action on Attention, to harness the power of attention and drive superior business results now.

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Volume I appeared first on Integral Ad Science.

IAS now a badged TikTok Measurement Partner

Sachin Murme — Thu, 23 Feb 2023 19:01:28 +0000

IAS is excited to join the TikTok Marketing Partners Program as a badged Measurement partner for their new Brand Safety & Suitability category.

IAS joins a community of carefully selected and innovative third-party providers that allow marketers to effectively monitor the quality of their media buys, ensuring their media investments across TikTok are appearing next to content that is brand safe and suitable. IAS was chosen thanks to a proven record of wins on TikTok and meeting their highest standard of measurement solutions. Learn how Clinique boosted product promotion within brand-safe environments on TikTok here.

As a badged Partner, IAS brings marketers an increasingly comprehensive set of media quality solutions to manage their advertising campaigns on TikTok.

IAS’s TikTok offering gives advertisers access to:

Third-party pre-bid targeting and post-bid brand safety, suitability, viewability, and IVT measurement
End-to-end coverage through pre- and post-bid brand safety and suitability solutions
Frame-by-frame video, audio, and text content classification technology
Actionable validation of media quality across TikTok

Run across TikTok with confidence knowing your media investment is appearing next to content aligned with your brand from beginning to end. Download the one sheet to get started today.

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Introducing IAS pre-bid brand safety on TikTok

Sachin Murme — Tue, 17 Jan 2023 16:29:33 +0000

From moms and Millennials to Gen Z trend-spotters, everyone is on TikTok and we’re excited to announce that IAS is too. Advertisers can now ensure their brands run near high-quality, safe, and suitable content in the US, Canada, UK, Germany, France, and Australia.

With our proprietary frame-by-frame video, audio, and text classification technology, IAS provides greater transparency and the most granular control yet, giving you coverage where it counts.

Download the one sheet to find out how it works or talk to one of our sales reps.

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Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Sachin Murme — Tue, 10 Jan 2023 11:01:00 +0000

Capture consumers from the console

Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to drive their brand messages.

But how should marketers navigate the gaming landscape to propel positive consumer receptivity?

In our latest study, IAS explores how consumers perceive in-game ads and uncovers the ways marketers can strategically turn gamers into consumers.

Here’s what we discovered:

69% of gamers are open to non-disruptive in-game ads
61% of gamers prefer to see ads that are related to the content of the game they are playing
44% of gamers say they are likely to avoid purchasing from brands that advertise near risky gaming content

Download the research, Converting Gamers to Consumers, to find out how to leverage the growing gaming ecosystem to drive positive outcomes for your brand.

Learn more about how IAS is helping marketers drive their in-game performance here and here.

The post Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments appeared first on Integral Ad Science.

Navigating the ongoing European energy crisis

Sachin Murme — Mon, 21 Nov 2022 18:54:09 +0000

Protect your brand, support quality news outlets, and avoid funding misinformation

According to the World Economic Forum, European gas prices have skyrocketed 8x higher than their 10-year average, throwing the continent into crisis. As Europe navigates this unprecedented energy crisis, itu2019s critical for advertisers to stay thoughtful in their brand safety and suitability strategies.

Our Navigating Global Energy Crisis Guide provides tips to help advertisers protect media investments and support quality journalism amid this ongoing crisis. IAS understands that sensitive subjects can create a great deal of uncertainty for marketers and publishers, and we hope this guide will assist you as you evaluate and consider your brand safety and suitability strategy during this time.

To access tips for navigating the ongoing energy crisis, download our in-depth Navigating Global Energy Crisis Guide, covering everything from avoiding misinformation to targeting suitable content for your brand.

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Post-Bid Brand Safety & Suitability on TikTok

Sachin Murme — Mon, 17 Oct 2022 14:10:40 +0000

Access end-to-end transparency and protection for your entire TikTok campaign

IAS Post-Bid Brand Safety & Suitability is now on TikTok, available in select regions globally and in line with the GARM Brand Safety and Suitability categories. This newest advancement joins our previously announced suite of solutions for TikTok: Viewability and Invalid Traffic (IVT) and the IAS Pre-Bid Brand Safety Solution.

Advertisers can access IAS’s end-to-end brand safety solution suite, rounding out a comprehensive set of industry-leading solutions for TikTok. With IAS for TikTok, advertisers can unlock:

– Holistic, third-party pre-bid targeting and post-bid brand safety, suitability, viewability, and IVT measurement

– Leading end-to-end coverage on TikTok through pre- and post-bid brand safety and suitability solutions

– Proprietary frame-by-frame video, audio, and text content classification technology

– Granular reporting with 24/7 access to IAS Signal

– Actionable validation of media quality across TikTok

Run with confidence across TikTok knowing your media investment is appearing next to content aligned with your brand from beginning to end.

Download the one sheet to get started today.

The post Post-Bid Brand Safety & Suitability on TikTok appeared first on Integral Ad Science.

Introducing Industry-Leading Media Quality for Pandora

Sachin Murme — Mon, 18 Jul 2022 16:05:15 +0000

Access greater transparency on the impact of your audio campaigns

The way consumers listen to audio is evolving. They’re flocking to digital audio streaming services — and industry experts have taken note, with 78% agreeing that ad-supported audio streaming will continue to grow in popularity among consumers.

But what about the quality of audio ads? Industry experts have considered this too, with 81% saying third-party verification will be crucial to ensure digital audio ad quality as the format becomes even more in-demand among consumers.

That’s why IAS is expanding our media quality solutions to digital audio, bringing industry-leading ad verification and measurement to Pandora. Through this new solution for audio, IAS will now be able to measure audibility (audio ad measurement) and invalid traffic (IVT) on your Pandora ad placements.

IAS ensures that your audio ad dollars are heard. Download the one sheet now to learn how IAS’s technology can help you maximise your Pandora ads.

The post Introducing Industry-Leading Media Quality for Pandora appeared first on Integral Ad Science.

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Sachin Murme — Tue, 07 Jun 2022 12:30:16 +0000

Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content – in fact, experts flag it as the most concerning of all media quality threats.

So considering the dangers that misinformation presents for the digital landscape, how can advertisers proactively protect their campaigns against this growing threat?

In our latest research, IAS partnered with YouGov to uncover the challenges that misinformation, disinformation, and fake news pose on digital media strategies. Our research found:

– 63% of media experts report high or very high levels of concern about the spread of misinformation
– 73% of media experts agree or strongly agree that ad buyers and sellers must actively avoid misinformation
– 42% of media experts are concerned about the impact on their company’s reputation in the event of an adjacency near misinformation

Download the full research, Misinformation & Media Quality, to explore the actions that digital media experts are taking to protect their campaigns against the growing threat of misinformation.

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Navigating brand safety and suitability during geopolitical conflict

Sachin Murme — Tue, 29 Mar 2022 08:24:03 +0000

Russia’s war on Ukraine is challenging for all businesses. The crisis is forcing brands to think long and hard about where is and isn’t acceptable for their ads to show up. Advertisers are worried about appearing next to distressing information, which includes but is not limited to news as well as misinformation and propaganda. However, it’s important that brands are thoughtful in their safety and suitability strategies and supporting quality publishers at a time when their journalism is needed more than ever.

Our navigating geopolitical conflict guide provides practical advice on how to ensure brand protection while supporting quality news outlets.

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