With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic reporting for mobile in-app campaigns.

With this new integration, advertisers will now have access to:

• Viewability and Invalid Traffic monitoring and reporting across promoted pins and videos for mobile in-app inventory
• Independent, third-party reporting by IAS
• Global measurement for a holistic view across entire Pinterest campaigns

Brands that create strong emotional connections with their audience can rely on a loyal fanbase and expect positive engagement. Brand relationships agency MBLM reported Pinterest at the top of the list of applications and social platforms in 2020. Accessing the millions of engaged and active consumers on Pinterest is key for brands to make these kinds of connections. Digital ad spend continues to increase, and competition for consumers’ attention closely follows. IAS and Pinterest provides innovative, up-to-date reporting aimed to help ensure brands can creatively connect with their consumers.

Want to learn more? Download the IAS + Pinterest Viewability and IVT one sheet.

The post IAS now offers viewability and invalid traffic measurement across Pinterest appeared first on Integral Ad Science.

Through IAS’s global solution for Netflix, advertisers can validate the quality of their CTV and OTT media buys by ensuring ads are seen by real viewers in a fraud-free environment with our easy-to-use reporting solution.

With IAS’s solution for Netflix, advertisers can:

• Access independent, third-party post-bid Viewability and IVT reporting for Netflix
• Identify trends and optimize campaigns to drive performance based on engagement
• Get consistent measurement across media buys to understand performance

Leverage media quality with cov

The post Validate your media quality on Netflix appeared first on Integral Ad Science.

Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion worldwide this year alone, proving that the gaming audience is invested and shouldn’t be overlooked.

But how can advertisers be sure that they’re reaching this growing gaming audience and serving quality ads to gamers?

In an effort to ensure media quality throughout the entire digital ecosystem, IAS is partnering with Anzu, a leading in-game advertising platform, bringing quality to gaming environments. Through this integration, IAS and Anzu are allowing advertisers to unlock access to sophisticated in-game measurement and transparency for advertisers.

This partnership will provide advertisers with:

– Comprehensive coverage monitoring for invalid traffic (IVT) and viewability

– Global measurement for a holistic view of in-game media buys

– Daily reporting and insights in IAS Signal

Deliver quality ads and evaluate your in-game media effectiveness with confidence— today. Download the one sheet now to get started and read the press release here.

The post IAS & Anzu bring media quality to in-game advertising appeared first on Integral Ad Science.

The way consumers listen to audio is evolving. They’re flocking to digital audio streaming services — and industry experts have taken note, with 78% agreeing that ad-supported audio streaming will continue to grow in popularity among consumers.

But what about the quality of audio ads? Industry experts have considered this too, with 81% saying third-party verification will be crucial to ensure digital audio ad quality as the format becomes even more in-demand among consumers.

That’s why IAS is expanding our media quality solutions to digital audio, bringing industry-leading ad verification and measurement to Pandora. Through this new solution for audio, IAS will now be able to measure audibility (audio ad measurement) and invalid traffic (IVT) on your Pandora ad placements.

IAS ensures that your audio ad dollars are heard. Download the one sheet now to learn how IAS’s technology can help you maximise your Pandora ads.

The post Introducing Industry-Leading Media Quality for Pandora appeared first on Integral Ad Science.

Our latest Quick Bytes videos have arrived! 

At IAS, we are always looking at ways to not only enhance technologies for our customers, but also widen the understanding of the latest developments in digital advertising. 

To help you stay up to date on the latest innovation, we bring you Quick Bytes, a series of short videos that give you a quick guide to the latest developments. Our fourth video covers Ad Fraud. 

Increased adoption and innovation pushes platforms forward, but also creates challenges around ad fraud. Ad fraud costs advertisers billions of dollars. 

Ad fraud persists because bad actors continue to create new ad fraud schemes, looking to exploit technology vulnerabilities and motivated by the chance to profit from them. Put simply, fraudsters follow the ad dollars, especially in new environments that may lack standards and advanced measurement. 

There are many types of ad fraud where bots are used to prevent delivery of ads to real people. Fraudsters are becoming more sophisticated and using Artificial Intelligence (AI) and Machine Learning (ML) techniques to perpetrate fraud. They are being programmed to appear as human as possible – intentionally watching videos online or clicking on ads. As a result, more accurate and sophisticated tools for detection are needed. 

IAS takes a unique approach to detect and combat ad fraud and ensures ads are seen by real people. We combine extensive data analysis, sophisticated machine learning techniques, and reverse engineer malicious code. And with the IAS Threat Lab, elite bot-catching team, detecting and mitigating ad fraud risks across digital ad industry, we uncover even the most sophisticated bots. 

A multilayer approach utilizing the best of both worlds – both human rules and ML – results in an effective detection and mitigation of ad fraud. Partnering with digital ad verification companies, such as IAS, that provide the latest technologies in combating fraud is paramount to ensure ad spend is invested to reach real people. 

Our latest Media Quality Report shows the major difference robust defences can make in fending off fraudsters. It showed that global ad fraud rates for optimised campaigns were 1% or below across all ad environments, landing between 0.3% and 1%. In fact, advertising campaigns that did not incorporate a form of fraud mitigation strategy encountered levels of ad fraud up to 13x higher worldwide than those that did. 

IAS is committed to remaining on the forefront of this new technological revolution and to making sure that our customers and the industry remains educated about the potential of these technologies to fight ad fraud and help marketers not lose out to wasted ad spend. 

Watch the Quick Bytes video here and discover how IAS’s leading ad fraud detection and prevention protects premium publishers from ad fraud and saves the world’s top advertisers’ ad spend from being wasted. 

To watch all our Quick Bytes videos, go to the YouTube playlist. 

If you want to discover more on how IAS is shaping the future of digital ad verification, check out our Toolkits or more content from our Insider.

The post Quick Bytes Video: Ad Fraud appeared first on Integral Ad Science.

Our latest Quick Bytes videos have arrived! 

At IAS, we are always looking at ways to not only enhance technologies for our customers, but also widen the understanding of the latest developments in digital advertising. 

To help you stay up to date on the latest innovation, we bring you Quick Bytes, a series of short videos that give you a quick guide to the latest developments. Our fourth video covers Ad Fraud. 

Increased adoption and innovation pushes platforms forward, but also creates challenges around ad fraud. Ad fraud costs advertisers billions of dollars. 

Ad fraud persists because bad actors continue to create new ad fraud schemes, looking to exploit technology vulnerabilities and motivated by the chance to profit from them. Put simply, fraudsters follow the ad dollars, especially in new environments that may lack standards and advanced measurement. 

There are many types of ad fraud where bots are used to prevent delivery of ads to real people. Fraudsters are becoming more sophisticated and using Artificial Intelligence (AI) and Machine Learning (ML) techniques to perpetrate fraud. They are being programmed to appear as human as possible – intentionally watching videos online or clicking on ads. As a result, more accurate and sophisticated tools for detection are needed. 

IAS takes a unique approach to detect and combat ad fraud and ensures ads are seen by real people. We combine extensive data analysis, sophisticated machine learning techniques, and reverse engineer malicious code. And with the IAS Threat Lab, elite bot-catching team, detecting and mitigating ad fraud risks across digital ad industry, we uncover even the most sophisticated bots. 

A multilayer approach utilizing the best of both worlds – both human rules and ML – results in an effective detection and mitigation of ad fraud. Partnering with digital ad verification companies, such as IAS, that provide the latest technologies in combating fraud is paramount to ensure ad spend is invested to reach real people. 

Our latest Media Quality Report shows the major difference robust defences can make in fending off fraudsters. It showed that global ad fraud rates for optimised campaigns were 1% or below across all ad environments, landing between 0.3% and 1%. In fact, advertising campaigns that did not incorporate a form of fraud mitigation strategy encountered levels of ad fraud up to 13x higher worldwide than those that did. 

IAS is committed to remaining on the forefront of this new technological revolution and to making sure that our customers and the industry remains educated about the potential of these technologies to fight ad fraud and help marketers not lose out to wasted ad spend. 

Watch the Quick Bytes video here and discover how IAS’s leading ad fraud detection and prevention protects premium publishers from ad fraud and saves the world’s top advertisers’ ad spend from being wasted. 

To watch all our Quick Bytes videos, go to the YouTube playlist. 

If you want to discover more on how IAS is shaping the future of digital ad verification, check out our Toolkits or more content from our Insider.

The post Quick Bytes Video: Ad Fraud appeared first on Integral Ad Science.

The report highlights improvements across UK brand risk categories and video ad quality, indicating greater confidence and a drive towards video streaming following a year defined by the pandemic.

Brand risk improvements fueled by programmatic video buys 

The UK led global brand risk reduction across video environments. The UK had the lowest levels of brand risk on desktop video compared to all other markets. Brand risk associated with desktop video decreased 4.1 percentage points from 5.7% in H1 2020 to 1.6% in H1 2021 – compared to the global average of 3.6%. Meanwhile, brand risk on mobile web video also decreased 4.1 percentage points from 6.3% in H1 2020 to 2.2% in H1 2021, versus the global average of 3.6%. Comparatively, brand risk across display formats remained consistent year-over-year (YoY), increasing by 0.1 percentage points across mobile web display and decreasing by 0.1 percentage points across desktop display.

Video inventory achieved even lower rates of brand risk when purchased programmatically, with mobile web video programmatic risk falling 3.6 percentage points to 2% in H1 2021, and desktop video programmatic risk decreasing by 3.9 percentage points to 1.4%. 

Decreases in alcohol and disinformation content led brand risk improvements

The data revealed significant changes in brand risk share between content categories that pose a threat to brands: 

• There was a significant YoY improvement in the proportion of alcohol-related impressions flagged across all inventory types. In particular, desktop video decreased 27 percentage points from 45.3% in H1 2020 to 18.3% in H1 2021, while desktop display fell by 26.4 percentage points from 45.4% to 19%.
• Industry-wide efforts and greater education to reduce the prevalence of offensive language and fake news are proving successful. The risk of appearing near offensive or controversial content, such as disinformation, has reduced across all environments. Mobile web display led the way in this risk category as its share dropped 5.7 percentage points from 11.1% in H1 2020 to 5.4% in H1 2021. 
• Adult, hate speech and violence content categories generally contributed a larger portion of brand risk across various environments when compared to the previous year. Specifically, the share of brand risk around adult content across desktop display increased 11.9 percentage points from 6.3% in H1 2020 to 18.2% in H1 2021. Hate speech across desktop video increased 13.4 percentage points from 2% to 15.4% in H1 2021. And violence also presented a brand safety threat, with 36.1% of mobile web video ad impressions flagged as posing a risk including content around violence. 

Video ads drive greater viewability and completion rates

Advertisers using video to engage with audiences found that they were more viewable than display ads. Viewability across mobile web video increased from 72.5% in H1 2020 to 74.9% in H1 2021, as did viewability across desktop video (from 73.5% to 74.4%). Additionally, 79% of viewable desktop video ads remained in view to completion, and 73.5% of mobile web video ads. In contrast, viewability across mobile web display decreased from 72.5% in H1 2020 to 69.2% in H1 2021, as did viewability across mobile app display (73.5% to 72.1%) and desktop display (72.9% to 71.5%).

Advertisers have less time to engage audiences in the UK, compared to global averages

Mobile app display showcased the sharpest drop of impressions that remained in view, decreasing from 24.51 seconds in H1 2020 to 18.12 seconds in H1 2021. Across desktop display, time-in-view of ads in the UK stood at an average of 21.16 seconds, compared to the global average of 22.67 seconds. This highlights advertisers’ need to ensure ads attract attention within a more competitive environment.  

UK ad fraud rates remain below global average

Occurrences of ad fraud in the UK varied depending on ad inventory type, but still remained below global averages. Within advertising campaigns that used optimisation tools, the UK had the joint-second lowest level of ad fraud rates across mobile environments. On mobile web display, ad fraud decreased from 0.5% to 0.2% in H1 2021 (versus a global average of 0.4%). Even on desktop display, ad fraud increased from 0.6% to 0.9% in H1 2021, but was still below the global average of 1%. Campaigns that did not incorporate a form of fraud mitigation strategy encountered levels of fraud up to 13x higher worldwide. 

For more insights download the report today.

The post Brand risk improvements in the UK indicate the return of confidence appeared first on Integral Ad Science.

Consumers and the advertising industry at large, have shifted their focus toward digital in 2020 and media quality took centre stage in driving performance and enabling brands to forge better connections with consumers. 

At IAS, we measure more than 1 trillion media metrics each day globally, allowing us to observe media quality developments in real-time. The Media Quality Report leverages this database to reveal global performance metrics and offer an industry barometer against which ad buyers and sellers can benchmark the quality of their campaigns and inventory.

Explore the report to check how your media measures up to the latest UK benchmark and discover: 

• How viewability rates shifted across different channels and buy types 
• How brand risk levels have been impacted the second half of 2020 
• How ad fraud rates have shifted in the last six months
• How long ad campaigns are in-view on average 
• How the quality of your ad campaigns and inventory measure up

Our MQR is just one of the many ways we continue to provide greater transparency throughout the digital advertising ecosystem.

Get the key media quality insights now by downloading the full report today

The post Navigating Media Quality – Trends from H2 2020 appeared first on Integral Ad Science.

To help you stay up to date on the latest innovation, we bring you Quick Bytes, a series of short videos that give you a quick guide to the latest developments.

Our first video tackles Artificial Intelligence (AI) and Machine Learning, and how these are no longer technologies on the horizon but tools that help to optimise advertiser’s digital ad campaigns every millisecond and additionally help publishers to further monetise their inventory.

AI and Machine Learning have become beneficial tools widely available for digital advertisers and publishers today.

Watch the Quick Bytes video here and discover how IAS uses Machine Learning technology to power the world’s leading ad verification solutions.

If you want to discover more on how IAS is shaping the future of digital ad verification, check out our Toolkits or more content from our Insider.

The post Quick Bytes Video: Artificial Intelligence use in advertising appeared first on Integral Ad Science.