Ad Fraud Archives

It takes a bot to catch a bot

This article was originally published in CityAM Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big year for digital advertising as the pandemic forced businesses and consumers moved online. City A.M. spoke with...

January 19, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Programmatic Proprietary Platforms

Looking ahead: Top digital advertising trends in 2021

While many have long anticipated the end of 2020, we would be remiss not to discuss the top digital advertising trends we witnessed during an unforgettable year. Don’t worry—we’re looking ahead, too. Last month, we released our annual Industry Pulse...

January 18, 2021

IAS now offers viewability and invalid traffic measurement across Pinterest

Ad Fraud Proprietary Platforms Viewability

IAS now offers viewability and invalid traffic measurement across Pinterest

With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic...

August 18, 2020

Ad Fraud Brand Safety & Suitability Case Studies Topics Viewability

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...

June 4, 2020

Ad Fraud

Types of Ad Fraud

Digital ad fraud prevents the proper delivery of ads to the intended audience, in the intended place. It can lead to wasted advertiser spend and damaged reputations for publishers. But what are the types of fraud out there? Look no...

May 11, 2020

Ad Fraud Topics Webinars & Videos

Bots Don’t Buy – Ad Fraud Explained

Bots exist to trick brands to pay for fraudulent impressions; and fraudsters are profiting in the billions! In this on-demand webinar, we explain the different types of ad fraud and how to effectively protect your media investment.

April 28, 2020

Ad Fraud Guides Research

Ad Fraud Essentials Guide

Integral Ad Science introduces its updated Ad Fraud Guide. We are here to make the complex topic of ad fraud easier to understand.

March 30, 2020

Ad Fraud Brand Safety & Suitability Insights

Six things set to shake up marketing in 2020

For marketers working in digital advertising, 2019 was a year of learnings and change. Nick Morley highlights what they need to know in 2020. Businesses are compelled to innovate to remain relevant, particularly at a time when new regulations, tools...

March 9, 2020

Ad Fraud Topics

IAS detects 404bot Scheme

In early 2019, the IAS Threat Lab, our team of fraud experts, unmasked a large-scale ad fraud scheme that has been on the prowl since 2018. This bot scheme’s main game is domain-spoofing, generating fake browser data and creating fabricated...

February 25, 2020

Ad Fraud Topics

Beat the Bots: an Ad Fraud Masterclass

At IAS, we believe that to make digital campaigns successful, marketers need to ensure their ad dollars are used to reach real people. Not bots – people, especially considering brands are spending $333 billion on average per year on digital...

November 13, 2019

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Category: Ad Fraud

It takes a bot to catch a bot

Looking ahead: Top digital advertising trends in 2021

IAS now offers viewability and invalid traffic measurement across Pinterest

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

Types of Ad Fraud

Bots Don’t Buy – Ad Fraud Explained

Ad Fraud Essentials Guide

Six things set to shake up marketing in 2020

IAS detects 404bot Scheme

Beat the Bots: an Ad Fraud Masterclass

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Category: Ad Fraud

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