MarTech Advisor: The Top Three Common Misconceptions about Brand Safety
A brand safety system is all about preventing these kinds of things from happening.
Ad fraud: A short guide
We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We’re here to make this complex topic easy to understand...
Moving open source SDK forward: IAB to assume governance of industry initiative
In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We’re excited to announce that the IAB will be governing this initiative going forward.
Methbot? More Like Mehbot.
Jason Shaw, Director of Data Science, Head of the IAS FraudLab Earlier this week, news broke of “Methbot,” a supposed new large-scale online advertising fraud operation. According to the announcement, Methbot generates non-human traffic primarily affecting video advertising, and snatches...
AdExchanger: Viewability’s Double-Edged Sword
When you look at the evolution of digital advertising, it makes sense that viewability has become a leading metric and top concern for marketers. The goal of delivering the right message, at the right time, to the right customer has...
Everything you wanted to know about fake news
In just the last few weeks, we’ve seen an intense focus on “fake news” and what it means to the advertising community. And with that scrutiny comes a lot of questions. Here are some answers.
AdExchanger: Integral CEO Scott Knoll: The Ad Quality Revolution Is Still Unfolding
Our CEO, Scott Knoll, discusses viewability, measurement, and more on AdExchanger Talks, a podcast focused on data-driven marketing.
CMSWire: How to Engage Customers in a New, Mixed-Reality World
MR has the potential to replace all screens. Like scenes out of “Minority Report,” it’s not too much of a stretch to envision a world where we can conjure up content and engage with it using gestures.
What exactly counts as fraud?
We all know ad fraud is a problem, but it’s not always clear what exactly counts as fraud. Here's a snapshot to help illustrate.
UK | Warc: A call for collaboration: setting the standards for global ad quality
With programmatic ad spend expected to reach £2.5bn in 2016, factors such as brand safety, ad fraud, and viewability are ongoing concerns for the digital advertising industry.
