Category: Mobile & In-App

Even with increasing mobile usage, third-party verification and the measurement of performance of mobile impressions remains a challenge for the advertising industry. The gap between advertisers’ mobile viewability requirements and measurement vendors’ capabilities has become a commonly cited roadblock to...

In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We’re excited to announce that the IAB will be governing this initiative going forward.