Mobile & In-App Archives

Closing the gap with uniform standards for viewability

Standardizing with the Open Measurement SDK With a 69% increase in mobile in-app use year-over-year, it’s no surprise that mobile in-app is one of the fastest growing areas for digital advertising. As an advertiser, and not unlike any other device,...

October 5, 2017

Channels Mobile & In-App Topics Viewability

Viewability matters: The value for mobile publishers

Leading up to our recent viewability measurement announcement, MoPub and Integral Ad Science held an event at Twitter HQ designed to provide mobile publishers with insight into why viewability matters and how it can unlock brand spend. Check out the quick highlight video...

September 26, 2017

Bringing transparency to mobile in-app buys with MoPub

Insights Mobile & In-App Viewability

Bringing transparency to mobile in-app buys with MoPub

To provide a seamless and scalable solution to publishers and buyers alike, MoPub has integrated the Integral Ad Science (IAS) software development kit (SDK) for viewability measurement into their latest update. IAS viewability measurement is enabled by default and available...

August 31, 2017

Channels Mobile & In-App Programmatic Resources Topics

Make it count: a Q&A on mobile viewability

In our recent webinar, “Make it count: practical tips to improve your viewability” we received a lot of great questions about the different aspects of media quality. In this blog post, we’re answering your questions.

August 22, 2017

CTV & Video Mobile & In-App Viewability

Viewability glossary

Viewability is the ability for a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry, and illegal bot traffic and other forms of ad fraud...

June 28, 2017

Brand Safety & Suitability Insights Mobile & In-App Programmatic Proprietary Platforms Viewability

Trust, transparency, and the battleground for ad quality

Thalamus interviewed Nick Morley, our Managing Director, EMEA for a Q&A on trust, transparency, and the battleground for ad quality & verification.

June 7, 2017

Insights Mobile & In-App

Mobile Attribution FAQ 2017

Integral Ad Science helped to contribute to the IAB’s Mobile Attribution FAQ 2017.

May 18, 2017

Channels Mobile & In-App Topics Viewability

Mobile web vs. mobile app environments

While the current industry viewability guidelines for mobile are similar to those of display, many people find this to be inconsistent with the very different nature of mobile advertising technology, especially in-app.

May 16, 2017

Ensuring viewability across emerging channels

Insights Mobile & In-App Proprietary Platforms Viewability

Ensuring viewability across emerging channels

What is the current state of viewability in these emerging channels, and how can the industry develop effective consistent standards across the board?

May 15, 2017

A ton of innovation from the sell side – but who’s innovating on behalf of the buyer?

Channels Mobile & In-App

A ton of innovation from the sell side – but who’s innovating on behalf of the buyer?

Today we find ourselves in a market centered around the seller, rather than the buyer. Innovation is mainly being led from the sell side, be that from the walled gardens, the mobile SSPs or the DSPs.

May 15, 2017

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Category: Mobile & In-App

Closing the gap with uniform standards for viewability

Viewability matters: The value for mobile publishers

Bringing transparency to mobile in-app buys with MoPub

Make it count: a Q&A on mobile viewability

Viewability glossary

Trust, transparency, and the battleground for ad quality

Mobile Attribution FAQ 2017

Mobile web vs. mobile app environments

Ensuring viewability across emerging channels

A ton of innovation from the sell side – but who’s innovating on behalf of the buyer?

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Category: Mobile & In-App

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