OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google 

Omnicom Media Group (OMG), known for driving efficiencies on behalf of clients, proved its ability to meet quick turnaround times from initial briefs to go-live for two recent campaigns.

To accelerate, automate, and streamline the processes of getting campaigns live, OMG in Hong Kong (HK) partnered with IAS to activate IAS’s Automated Tag with Google capability, the only automated tagging solution in Google Campaign Manager. 

The IAS Automated Tag with Google made it possible for OMG HK to cut tag wrapping from five minutes to one minute to wrap tags and get a campaign live for IKEA. Additionally, it also helped to bulk edit the placements from ‘Monitoring’ to ‘Blocking’ and vice versa, thereby streamlining the process and driving operational efficiencies. 

Download our case study to learn more about how IAS’s Automated Tag with Google helped OMG Hong Kong achieve success for IKEA.