Category: Case Studies

As an Auto advertiser, Renault, is always looking to boost awareness and conversions on their website. After learning more about the precise capabilities of IAS Context Control, Renault expressed interest in IAS’s cookieless solutions to their agency, OMD Turkey. OMD...

Explore our latest case study and learn how Dentsu and IAS helped a major fashion retailer in the UK to plan for the cookieless world. As a fully performance-focused brand, all of the campaigns needed to drive sales/ROI and focused...

With the impending deprecation of cookies, Xaxis proactively explores potential alternatives to audience targeting like contextual targeting. Xaxis is a media outcomes company that helps advertisers develop, plan against, and optimize to digital success metrics that map much more closely...

An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses.  Due to the COVID-19 pandemic, they had...