Digital & politics: seizing the right ad opportunities
Many expect this 2016 election to have a huge impact on the digital advertising industry. Political marketers need to put up safeguards to protect themselves from a few key concerns.
Fraud – the game of cat and mouse
Fraud can cost advertisers billions of their digital ad spend annually, and as such the online advertising industry is on a mission to uncover fraudulent activity. However, both buy and sell sides of the industry are benefitting from the new...
The current state of media quality in digital advertising
The Integral Ad Science Q3 2015 UK Media Quality Report highlights the current state of media quality in online advertising, presenting an analysis of trends in viewability, online brand safety risk and ad fraud.
Measure for measure: are viewability issues stalling the media quality conversation?
Discrepancies around viewability measurement are holding back discussions on media quality.
The move to trading on viewability
Discrepancies in viewability measurement are holding back the UK from trading on viewable impressions.
Why viewability is just the beginning
You've increased your viewability rates by applying pre-bid targeting for viewability and by blocking ad fraud. Congrats! Your digital ad spend will already be more effective. However, even a campaign with excellent viewability can be compromised by problems, such as...
Marketers and publishers see viewability from a different vantage point
The misalignment of interests between publishers and marketers, calling out issues with fraud detection, hover rates, and discrepancies with viewability.
100% viewability – an impossible dream?
To run the most effective campaigns, advertisers need to think beyond viewability and address brand safety as well as fraud. Intrinsically linked, we believe online media quality is the key.
Three viewability misconceptions every media buyer and publisher should know
Harmon Lyons, VP of Business Development, clarifies common misunderstandings surrounding viewability and expands on what the advertisers needs to look out for when optimizing on viewable impressions.
Digital trading: why advertisers need to think beyond viewability
To run the most effective campaigns, advertisers and their agencies need to think beyond viewability and address the following issues as well.
