In November of 2015, Integral Ad Science surveyed nearly 400 digital advertising professionals, across a variety of functions and seniority levels, to gage sentiment on media quality issues, both today and tomorrow.
This update addresses a recent report by a third-party who inaccurately represented our technology. At IAS, we are driven by a singular mission: to be the global benchmark for trust and transparency in digital media quality.
Click fraud stands as a persistent threat that undermines the integrity and effectiveness of online marketing efforts. Simply put, click fraud involves the deceptive practice of clicking on online advertisements with malicious intent rather than genuine interest. This can be...
With the U.S. election season upon us, ensuring brand safety has never been more critical — especially in social feeds. Leverage this study to understand how brand receptivity is influenced by the content surrounding ads on social media. Read more...