Streaming Showdown: Winning over divided consumer attention
Consumers pressed play in unprecedented numbers in the past year, as remote work took center stage and Connected TV (CTV) consumption grew. Recently, IAS rode the CTV wave with our exciting acquisition of Publica, a trusted platform providing brands and publishers with an opportunity to drive more ad dollars towards CTV. Now, the industry is more poised than ever to monetize CTV inventory across devices. IAS joined Publica and WarnerMedia at AdMonsters to discuss the video and verification trends that will power the future of ad tech.
Speakers:
- Jim Egan: VP, Business Development, IAS
- Ben Antier: Co-founder & CEO, Publica
- Tor Thilert: Director of Programmatic Video, WarnerMedia
To learn more about IAS’s CTV solutions, check out our CTV guide.