New platform enhances efficiencies for publisher reporting and data visualization efforts
The publisher user experience just got a lot more efficient. IAS for Publishers is a new UI for the sell-side that enhances user experience and consolidates publishers’ development efforts. This new tool is faster and more efficient than ever before with features that bring enhanced customization and flexibility to publishers’ reporting and data visualization capabilities.
With IAS for Publishers, you get:
- Improved user experience specifically for publishers
- Enhanced customization, efficiency, and flexibility to your reporting and data visualization capabilities
- Better support for future enhancements, allowing IAS to innovate faster and more efficiently
IAS for Publishers is for all publishers who do not have or plan to have CTV inventory. Beginning February 2024, existing IAS publishers who do not have CTV inventory will automatically be migrated to the new IAS for Publishers platform. There is no action required from publishers.
Drive efficiency across inventory with IAS for Publishers. Reach out to an IAS representative to learn more.