Publisher Archives - Integral Ad Science

Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees

IAS Team — Thu, 13 Jun 2024 20:04:30 +0000

Oracle’s recent announcement to shut down its advertising business comes at a time of rapid transformation for the industry. We understand that this is an unsettling time for Oracle Advertising’s customers, partners, and employees. Our teams are committed to providing support and enabling a smooth transition during this period of change.

For Oracle Advertising customers and partners, IAS is here to facilitate your smooth transition to our Measurement and Optimization solutions. Our teams are ready to help you maximize ROI while serving as a reliable and innovative partner throughout this moment. We offer a comprehensive suite of solutions designed to deliver superior results and accelerate your progress.

Discover more about our offerings below:

Maximize ROI with Measurement and Optimization solutions for Brands & Agencies
Drive Yield with Media Quality solutions for Publishers
Forge the Future of digital media as our Partner

Additionally, we have a wide range of roles available at IAS and are eager to support Oracle Advertising employees affected by this change. If you find a role that aligns with your expertise, we encourage you to apply directly. Please highlight your skills and that you were impacted by this change.

Our mission at IAS is to be the global benchmark for trust and transparency in digital media quality. We are here to support you and ensure a smooth transition to IAS during this turbulent time.

The post Transition with Ease to IAS: A Message for Oracle Customers, Partners, and Employees appeared first on Integral Ad Science.

WHITE PAPER: Master the Art of CTV Monetization

IAS Team — Mon, 06 May 2024 21:24:27 +0000

Build superior ad breaks and drive yield on CTV

In the era of streaming, the demand for content has soared to unprecedented levels. However, viewers often face a barrage of repetitive and poorly-timed ads that fail to align with their preferences, leaving them yearning for a more engaging experience.

In this white paper, Publica by IAS deep dives into key ways publishers can curate quality viewing experiences and empowers streaming publishers with a strategic blueprint to elevate CTV revenue while creating superior ad breaks.

In this white paper, you’ll learn:

How to curate exceptional CTV ad breaks
Linear TV ad break best practices that can be applied to FAST and AVOD services to maximize CTV yield
What CTV ad server attributes are required to deliver a quality viewing experience

Publica by IAS is the CTV ad server that helps publishers grow advertising revenue, build linear-like TV ad breaks, and improve viewers’ streaming experiences. Download the white paper now to learn more.

The post WHITE PAPER: Master the Art of CTV Monetization appeared first on Integral Ad Science.

IAS’s Commitment to Driving Engagement for Publishers

IAS Team — Thu, 18 Apr 2024 13:00:00 +0000

Building a healthier digital ecosystem with MFA measurement for publishers

The Association of National Advertisers recently reported that 21% of impressions, representing 15% of ad spend, is wasted on Made-For-Advertising (MFA) sites. Now more than ever, marketers are scrutinizing the quality of their advertising inventory to safeguard their business and maximize ROI — and IAS is committed to ensuring publishers have the opportunity to deliver.

Our IAS for Publishers solution exists to help publishers maximize yield and grow their audiences. Within IAS for Publishers, ad sellers can now report on both MFA and Ad Clutter and get insights into the quality of their inventory. This enhanced measurement allows publishers to optimize where needed to attract ad buyers and drive revenue. In turn, advertisers can leverage MFA and Ad Clutter measurement to reallocate their ad spend from poor-performing sites to high-performing, quality sites.

“As a leading independent premium technology publisher, Digital Trends Media Group is proud to provide advertisers with the confidence that their ads are being served in the highest quality environment, while simultaneously playing a part in promoting a healthier digital landscape,” said Dan Gaul, Co-Founder and Chief Technology Officer, Digital Trends Media Group. “Our partnership with IAS has given us greater insights around our premium inventory to ensure we are optimized for advertisers’ media quality standards, so we can continue to focus on delivering quality content to our audience.”

IAS leverages advanced machine learning technology to identify MFA and Ad Clutter sites based on supply chain data and site characteristics including ad-to-content ratio, total number of ads, and more. Publishers can take advantage of this actionable data to make informed decisions on inventory, ensuring ad space is high quality and high impact.

We’re committed to providing transparency to quality publishers across the globe, including those that are independent and minority-owned. We understand that new publishers may rely on paid traffic to build an audience — which is why we evaluate the purpose of the site in addition to the traffic source. If a small publisher’s site focuses on content rather than ads, their site will not be flagged as MFA.

IAS remains dedicated to creating solutions that contribute to a healthier, more responsible digital ecosystem for all. To learn more, access the one sheet below and reach out to an IAS representative.

The post IAS’s Commitment to Driving Engagement for Publishers appeared first on Integral Ad Science.

IAS Launches New UI for Publishers

IAS Team — Wed, 28 Feb 2024 14:00:00 +0000

New platform enhances efficiencies for publisher reporting and data visualization efforts

The publisher user experience just got a lot more efficient. IAS for Publishers is a new UI for the sell-side that enhances user experience and consolidates publishers’ development efforts. This new tool is faster and more efficient than ever before with features that bring enhanced customization and flexibility to publishers’ reporting and data visualization capabilities.

With IAS for Publishers, you get:

Improved user experience specifically for publishers
Enhanced customization, efficiency, and flexibility to your reporting and data visualization capabilities
Better support for future enhancements, allowing IAS to innovate faster and more efficiently

IAS for Publishers is for all publishers who do not have or plan to have CTV inventory. Beginning February 2024, existing IAS publishers who do not have CTV inventory will automatically be migrated to the new IAS for Publishers platform. There is no action required from publishers.

Drive efficiency across inventory with IAS for Publishers. Reach out to an IAS representative to learn more.

The post IAS Launches New UI for Publishers appeared first on Integral Ad Science.

Improve Transparency and Visibility with IAS’s Quality Partner Program

IAS Team — Wed, 04 Oct 2023 11:59:00 +0000

Maximize reach and drive demand among top advertisers

Did you know that 61% of media experts say insufficient transparency in terms of media quality metrics will negatively impact media spend this year?

Don’t let a lack of transparency slow you down. Gain greater recognition among the top brands and advertisers as an IAS Quality Partner. As part of our Quality Partner Program, participating publishers can utilize the IAS Quality Partner badge to increase visibility and drive demand from advertisers across the globe.

As a member of IAS's Quality Partner Program, you can:

Easily showcase your commitment to media quality and transparency to attract buyers
Leverage the IAS Quality Partner badge in your collateral and conversations
Be included in IAS’s Quality Partners list, shared externally with IAS advertisers to power awareness and demand

IAS strives to close the gap between the buy-side and sell-side to cultivate one unified digital advertising ecosystem. As a Quality Partner, you can drive demand while playing a pivotal role in fostering connection across the industry.

Become an IAS Quality Partner today. Inquire below or reach out to your IAS representative to get started.

The post Improve Transparency and Visibility with IAS’s Quality Partner Program appeared first on Integral Ad Science.

Industry-leading media quality on Amazon Publisher Services Connections Marketplace

Sachin Murme — Tue, 28 Mar 2023 14:01:00 +0000

Your inventory is valuable. Optimize it with IAS.

IAS is integrating with Amazon Publisher Services (APS) as the first verification provider on APS’s Connections Marketplace, a services marketplace where publishers can easily activate technology solutions with little or no new development work, saving them time and creating new revenue opportunities.

Through this global integration, publishers can now seamlessly access IAS’s Publisher Optimization solution within the APS Connections Marketplace. This integration gives publishers the ability to:

Increase yield and maximize inventory with greater transparency
Eliminate impression waste with automation to meet advertisers’ quality standards
Improve efficiency and yield by delivering advertisers KPIs for brand safety, ad fraud, viewability, and contextual relevance

Optimize ad delivery down to the placement level for both direct and programmatic deals. Download the one sheet to get started today.

The post Industry-leading media quality on Amazon Publisher Services Connections Marketplace appeared first on Integral Ad Science.

Watch On-Demand: A Critical Relationship – Advertisers and the Press

Sachin Murme — Thu, 31 Mar 2022 16:17:05 +0000

Advertisers and news platforms have a dynamic, long-standing relationship, and for good reason. Brands have historically played a critical role in supporting media, and ultimately, free press. However, in the wake of increasingly widespread misinformation and fake news, some advertisers have grown reluctant to run their ads alongside news due to perceived risk to their brand reputation.

As we look to further strengthen the relationship between news and advertisers, how can contextual targeting solutions help brands become more trusting of news platforms?

Watch our virtual panel on-demand with IAS, GroupM, and Reuters as they discuss how advertisers can utilize news platforms to maximize their ad spend with the help of contextual targeting.

The post Watch On-Demand: A Critical Relationship – Advertisers and the Press appeared first on Integral Ad Science.

Lisa Utzschneider Speaks at AdExchanger’s Industry Preview

Sachin Murme — Mon, 21 Feb 2022 21:01:00 +0000

Lisa Utzschneider, IAS’s Chief Executive Officer, spoke at AdExchanger’s Industry Preview on February 22 as part of the “Going Public in Ad Tech” webinar. Throughout the conversation, Lisa and a panel of industry experts shared insights on the experience of going public as an ad tech company, and how the process can completely change a company’s future.

Speakers:

Lisa Utzschneider: Chief Executive Officer, Integral Ad Science

Mark Zagorski: Chief Executive Officer, DoubleVerify

Terence Kawaja: Founder and Chief Executive Officer, LUMA

Michael Barrett: President and Chief Executive Officer, Magnite

Going public can present many opportunities for a company, but it can also shift priorities. To learn more about IAS’s IPO, check out our press release.

The post Lisa Utzschneider Speaks at AdExchanger’s Industry Preview appeared first on Integral Ad Science.

IAS Talks CTV at the AdMonsters Publisher Forum

Sachin Murme — Sun, 07 Nov 2021 19:23:00 +0000

Streaming Showdown: Winning over divided consumer attention

Consumers pressed play in unprecedented numbers in the past year, as remote work took center stage and Connected TV (CTV) consumption grew. Recently, IAS rode the CTV wave with our exciting acquisition of Publica, a trusted platform providing brands and publishers with an opportunity to drive more ad dollars towards CTV. Now, the industry is more poised than ever to monetize CTV inventory across devices. IAS joined Publica and WarnerMedia at AdMonsters to discuss the video and verification trends that will power the future of ad tech.

Speakers:

Jim Egan: VP, Business Development, IAS
Ben Antier: Co-founder & CEO, Publica
Tor Thilert: Director of Programmatic Video, WarnerMedia

To learn more about IAS’s CTV solutions, check out our CTV guide.

The post IAS Talks CTV at the AdMonsters Publisher Forum appeared first on Integral Ad Science.

Analytics Deep Dive: IAS Publisher UI

Sachin Murme — Fri, 30 Apr 2021 19:51:00 +0000

At IAS, innovation is behind everything we do—even our reporting and UI. We strive to continuously improve our capabilities, ease-of-use, and to increase efficiency. These improvements and innovations allow our clients to focus on reaching their campaign and performance goals. The next focus in our Analytics Deep Dive series is the IAS Publisher UI, which we’ve recently enhanced.

What is it?

We’ve released a new feature under the reports tab in our Publisher UI. IAS publisher clients can easily set up an alert to be notified if select dimensions do not meet specific metric criteria and opt-in to receive proactive email updates about over or underperformance. As a result, clients can get ahead of making mid-flight adjustments to ensure optimal campaign performance.

For existing IAS publisher partners, click here to access a detailed activation guide. Not a current partner? Reach out to learn more!

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