Publisher Archives

Driving Efficiencies: Download our Automated Tag Guide

Driving Efficiencies: Download our Automated Tag Guide

IAS recognizes the challenges associated with launching digital advertising campaigns. Trafficking, in particular, can be tedious: for example, manually wrapping tags takes time and is subject to human error. To address this challenge, IAS and Google announced the availability of...

April 28, 2021

Brand Safety & Suitability Events & Videos Publisher

Watch On-Demand: Cookieless Campaigns

Cookie deprecation has sparked quite the conversation Among the many changes we’ve experienced in 2020, cookie deprecation has the industry talking. Concerns about data privacy have not only led to increasing legislation but are also driving technological change. Still, the...

December 16, 2020

Tech Talk with MoPub: Driving scale with standardized measurement

Insights Publisher

Tech Talk with MoPub: Driving scale with standardized measurement

As technology and trends evolve, mobile usage continues to grow. IAS spoke with MoPub, a Twitter company, about the importance and value of adopting the OM SDK.

July 16, 2020

Events & Videos Publisher

The Post-Cookie Fallout: Webinar Q&A

In our “Post-Cookie Fallout” webinar, we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. Now, we're answering questions from our attendees.

March 30, 2020

Brand Safety & Suitability Events & Videos Publisher

The Post Cookie Fallout

In our “Post-Cookie Fallout” webinar we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. The shift away from cookie-based targeting is the perfect opportunity for publishers...

March 23, 2020

Tech Talk with MoPub: The evolving mobile landscape

Mobile & In-App Publisher

Tech Talk with MoPub: The evolving mobile landscape

IAS sat down with Meagan Ralston, Manager of Strategic Partners at MoPub, to discuss their perspectives on the evolving mobile landscape for digital advertising.

January 7, 2020

A leading UK publisher boosts viewability by 133%

Case Studies Publisher Resources Topics Viewability

A leading UK publisher boosts viewability by 133%

A leading UK publisher offering classified ads was committed to oﬀering inventory that both met and exceeded their client’s viewability expectations. Whilst working with a major automotive brand the publisher was challenged to increase viewability across their inventory. In...

December 4, 2019

The checklist you need to fend off undesired traffic

Ad Fraud Publisher

The checklist you need to fend off undesired traffic

If you've found signs of invalid traffic, don't press the panic button just yet! Learn what you can do to fend off undesired ad traffic with this comprehensive checklist.

May 30, 2019

CTV & Video Insights Programmatic Publisher

Spring is in the air for advertisers and premium publishers

Maybe this isn’t true everywhere. But in the northeast, we’ve reached the time of the year when nearly everyone has had just about enough of winter and is eager for warmer days. And, with OTT buds starting to bloom and...

April 12, 2019

What to do when you find invalid traffic on your site

Ad Fraud Publisher

What to do when you find invalid traffic on your site

The web is rife with invalid traffic, some of it helpful and a great deal of it malicious, but such activity on your pages can imperil the trusted relationship you’ve built with your advertising partners.

March 25, 2019

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Category: Publisher

Driving Efficiencies: Download our Automated Tag Guide

Watch On-Demand: Cookieless Campaigns

Tech Talk with MoPub: Driving scale with standardized measurement

The Post-Cookie Fallout: Webinar Q&A

The Post Cookie Fallout

Tech Talk with MoPub: The evolving mobile landscape

A leading UK publisher boosts viewability by 133%

The checklist you need to fend off undesired traffic

Spring is in the air for advertisers and premium publishers

What to do when you find invalid traffic on your site

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