Attention Archives - Integral Ad Science https://integralads.com/insider/category/attention/ The Hidden Cost of MFA Webinar Wed, 31 Jul 2024 08:47:31 +0000 en hourly 1 https://wordpress.org/?v=6.5.5 https://integralads.com/wp-content/uploads/2023/06/IAS-Favicon-2023-Square.png Attention Archives - Integral Ad Science https://integralads.com/insider/category/attention/ 32 32 Taking Action on Attention: Volume II https://integralads.com/insider/taking-action-on-attention-volume-ii/ Thu, 11 Jul 2024 12:00:00 +0000 https://integralads.com/?p=333967 Attention continues to be a crucial focus in the digital media landscape. As marketers aim to capture consumer interest, the methods for measuring this elusive concept have evolved. Taking Action on Attention: Volume II deep dives into the critical relationship between attention and performance. Read more here.

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Deep dive into the impact of attention on ad performance

Attention continues to be a crucial focus in the digital media landscape. As marketers aim to capture and maintain consumer interest, the methods and metrics for measuring this elusive concept have evolved. While traditional metrics like viewability have provided a foundation, it’s clear that a holistic approach to measuring attention is essential for driving meaningful results.

To better understand how attention is related to performance, Integral Ad Science (IAS) conducted extensive research, incorporating data from billions of impressions and millions of conversion events.

Download Taking Action on Attention: Volume II to find out:

  • How attention metrics differ from traditional engagement metrics
  • The impact of high attention scores on conversion rates
  • Insights into consumer behavior and interaction with ads
  • Strategies for optimizing ad campaigns using attention metrics

 

DOWNLOAD WHITE PAPER

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]]> Quality Attention™ Boosts Brand Lift for Leading Beverage Company https://integralads.com/insider/upwave-cpg-brand-attention-case-study/ Mon, 06 May 2024 12:00:00 +0000 https://integralads.com/?p=331419 IAS & Upwave demonstrate how higher attention drives campaign results. Read more here.

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IAS & Upwave demonstrate how higher attention drives campaign results

THE CHALLENGE
A global media agency and their CPG client, a leading beverage company, wanted to understand how higher attention can drive superior results across their KPIs.

THE SOLUTION
IAS and Upwave investigated the impacts of varying attention scores on ad placements, exploring attention’s influence on overall campaign success. Overall, actionable data from IAS’s Quality Attention™ product helped boost the client’s main KPIs.

THE RESULTS

  • 69% higher purchase intent
  • 26% higher brand awareness

Elevate your campaign success with Quality Attention™. Download the case study now to discover how higher attention can enhance your brand’s performance today.

DOWNLOAD

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]]> Quality Attention™ Drives Sales Lift for Major CPG Brand https://integralads.com/insider/ncsolutions-cpg-brand-attention-case-study/ Mon, 06 May 2024 11:59:00 +0000 https://integralads.com/?p=331395 IAS & NCSolutions demonstrate how Quality Attention™ drives higher sales performance. Read more here.

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IAS & NCSolutions demonstrate how Quality Attention™ drives higher sales performance

THE CHALLENGE

A global media agency sought to understand the relationship between sales KPIs and IAS Quality Attention™ for their CPG client, a leading beverage company.

THE SOLUTION

Using data from IAS’s Quality Attention™, the client was able to understand how higher attention boosts sales performance compared to placements with low attention. The client also leveraged NCSolutions (NCS) data, which showed that both sales lift and return on ad spend were higher for Quality Attention™ placements.

THE RESULTS

  • 157% increase in NCS incremental sales
  • 40% increase in sales lift
  • 6% increase in return on ad spend

Download the case study now to learn more and contact us to take the next step in maximizing campaign performance with attention.

DOWNLOAD

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]]> RESEARCH: The Attention Payoff https://integralads.com/insider/research-the-attention-payoff/ Mon, 20 Nov 2023 13:00:00 +0000 https://integralads.com/?p=327506 All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can marketers best measure and optimize their campaigns for higher attention?

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Exploring the perception and future outlook of attention measurement and optimization in digital media

All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can marketers best measure and optimize their campaigns for higher attention?

IAS partnered with YouGov to assess the current state, perceptions, and future outlook of attention measurement and optimization in digital media. In this study, we surveyed U.S. digital media experts from both the buy- and sell-side to reveal the most important KPIs tracked by attention users and shed light on the business results and success rates attributed to attention strategies.

Here’s what we discovered:

  • 83% of media experts think it’s important for their company to have an attention strategy
  • 79% of media experts report substantial improvement in revenue opportunity since implementing an attention strategy
  • 78% of attention measurement users are prepared to evolve to optimization in the next 12 months

Download the research, The Attention Payoff, to uncover the current state of attention and understand how your brand can be measuring and optimizing it to reach superior results.

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]]> HP Drives Attention and Results with IAS and Lumen Research https://integralads.com/insider/hp-attention-ias-lumen-case-study/ Wed, 18 Oct 2023 21:23:40 +0000 https://integralads.com/?p=327097 Media quality gets attention, and attention gets results. Download the case study now to learn more about how viewability can be a key driver of attention for your brand.

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IAS data shows that in-view ads amplify attention

IAS partnered with Lumen Research to understand the correlation between viewability and attention for technology brand HP. In this case study, IAS and Lumen Research examined the impact of media quality and attention across HP’s campaign, measuring the attention each ad received by combining Lumen Research’s focus data — which features eye tracking — with IAS’s viewability data. 

Here’s what we found:

  • 11.5x increase in attention scores for in-view ads compared to out-of-view ads
  • 3x increase in success events with higher attention scores
  • 70% lower cost per success event with higher attention scores

Media quality gets attention, and attention gets results. Download the case study now to learn more about how viewability can be a key driver of attention for your brand.

To learn more about how IAS and Lumen Research are bringing cutting-edge eye tracking technology and predictive attention models to the market, click here.

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]]> Taking Action on Attention: Volume I https://integralads.com/insider/taking-action-on-attention/ Mon, 10 Apr 2023 12:00:00 +0000 https://integralads.com/insider/taking-action-on-attention/ We’ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper, Taking Action on Attention, to harness the power of attention and drive superior business results now.

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IAS developed an evidence-based attention white paper and first-of-its-kind model that predicts the likelihood an impression will lead to a result.

Attention is one of the most complex and widely discussed topics in digital media. Defining it has proven to be difficult, but industry experts unanimously agree that harnessing attention is pivotal to executing a successful advertising campaign.

That’s why IAS developed an evidence-based attention white paper and first-of-its-kind model that predicts the likelihood an impression will lead to a result. Driven by research based on millions of data signals combined with Total Visibility™ and machine-learning models, our analytical model identifies three key signals: Visibility, Situation, and Interaction — which each consist of a set of crucial metrics and optimizations that predict if an impression will lead to a result.

Throughout the white paper, Taking Action on Attention, you’ll find:

  • A holistic attention approach and model, developed using extensive advertiser campaign data
  • Three data-backed attention signals proven to improve campaign effectiveness and drive business results
  • Results-based tips on how advertisers can capitalize on attention right now

We’ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper, Taking Action on Attention, to harness the power of attention and drive superior business results now.

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