Meta Opens Feed to Third-Party Brand Safety and Suitability Verification

IAS is excited to share Meta’s announcement that they are testing the third-party brand suitability verification solution in Feed. The announcement notes that Meta will work with a third-party partner for the initial stage of development. We will keep our customers updated with additional developments on this process, and look forward to offering this solution when they reach the limited availability stage.

IAS’s brand safety and suitability technology allows advertisers to unlock the power of context to protect and grow their brand across media environments. IAS uses a multimodal machine-learning approach to feed environments, analyzing video, audio, text, and aligning to the GARM brand safety and suitability framework. This industry-leading expertise is further enhanced by our recent acquisition of Context. Context’s artificial intelligence (AI) driven technology provides image and video classification across various digital media, including social media platforms.

IAS provides advertisers with robust, accredited solutions to measure, protect, and optimize media quality on Meta. In 2016, IAS became among the first verification providers to measure viewability and ad fraud for display ads across both desktop and mobile.

We look forward to continuing to work with Meta as they explore brand suitability solutions for Feed.

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