IAS expands viewability and invalid traffic measurement on Pinterest

Pinterest serves as an inspirational launchpad for consumers across the globe. The platform, which boasts 450 million monthly Pinners worldwide, presents brands with expansive opportunities. 

Together, IAS and Pinterest give brands the transparency and confidence needed to effectively reach consumers, with Viewability and Invalid Traffic (IVT) measurement across display and video inventory. This solution offers marketers access to daily refreshed Viewability and IVT reporting for advertising campaigns and includes new ad formats like Idea pins, in addition to Standard, Shopping, Carousel, and Video ad formats currently available. 

With this integration, advertisers will have access to:

• Viewability and IVT monitoring and reporting across promoted pins and videos for mobile in-app inventory
• Independent, third-party reporting by IAS
• Global measurement for a holistic view across entire Pinterest campaigns

Connect confidently with the millions of engaged and active consumers on Pinterest. With IAS and Pinterest, marketers can access innovative, actionable reporting to ensure you’re effectively connecting with consumers.

Download the IAS + Pinterest Viewability and IVT one sheet now to get started.