Proprietary Platforms Archives - Integral Ad Science

RESEARCH: The State of Social

IAS Team — Thu, 01 Aug 2024 12:00:00 +0000

Safeguarding and scaling your brand on social media

The ubiquity of social media gives advertisers an opportunity to cast a wide net for their brands. However, the varied nature of social media feeds, especially during election season, presents a challenge in ensuring the content surrounding ads is safe. Amid the spread of misinformation and AI-generated content, consumers are increasingly discerning — and advertisers should take note.

Leverage this study to understand how consumers’ perceptions of and interactions with brands are influenced by content surrounding ads on social media. Plus, this research deep dives into the types of ads that consumers are more likely to remember and consider favorable within social feeds.

Download The State of Social to find out:

How misinformation and AI-generated content on social feeds impacts ad performance
What kinds of ads consumers are interacting with on social media
What types of ad adjacencies drive purchase intent and brand awareness

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Safeguard & Scale Your Business Across Snap

IAS Team — Mon, 17 Jun 2024 13:05:52 +0000

AI-driven Brand Safety & Suitability measurement is now available on Snap

IAS has partnered with Snap for first-to-market, Global Alliance for Responsible Media (GARM)-aligned Brand Safety & Suitability measurement, as part of Total Media Quality for Snap. With Total Media Quality for Snap, you get Viewability, Invalid Traffic, and Brand Safety and Suitability measurement to ensure your media is appearing next to content that truly aligns with your brand’s goals and objectives.

In addition, we’re also expanding coverage of Viewability and Invalid Traffic measurement to AR Lenses and Filter, as well as Discover Feed Story Ads Tiles on Snap.

With Total Media Quality for Snap, you get:

Transparency to validate content adjacency with trusted third-party analysis, aligned to the GARM Framework and inclusive of Misinformation
Best-in-class Multimedia technology that utilizes AI for frame-by-frame analysis, combining image, audio, and text signals to accurately classify content on Snap at scale
Holistic global coverage with 90+ languages supported across video and display campaigns

Protect your brand to safeguard and scale on Snap. Access the one sheet and reach out to an IAS representative to get started.

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IAS Brand Safety and Suitability Measurement Now Available for Performance Max and Demand Gen Campaigns

IAS Team — Mon, 17 Jun 2024 04:00:00 +0000

IAS Expands Brand Safety and Suitability Measurement for YouTube

Performance Max is Google’s latest campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign. Advertisers who adopt into Performance Max see an average increase of 27% more conversions or value at a similar CPA/ROAS, even when they’re already using broad match and Smart Bidding in their Search campaigns. (Source: Google Data, Global, Ads, October – November 2023.)

Demand Gen is a new Google ad solution that helps advertisers find and convert consumers with immersive, relevant, and visual creatives that grab attention and spur action in the right moment. Demand Gen reaches up to three billion users monthly, combining the best of Google and YouTube’s visual surfaces, powered by Google AI. (Source: Google Data, July 2023.)

Starting today, IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to Performance Max and Demand Gen campaigns on Google Ads, as part of Total Media Quality for YouTube.

With this industry-leading product, IAS provides you with:

Valuable third-party verification that your ads running on Performance Max and Demand Gen appear alongside brand-safe and suitable content, aligned to the GARM framework*
Ability to accurately analyze brand suitability trends to make data-driven decisions
Comprehensive verification of YouTube content in over 30 languages

Performance Max helps you find more converting customers with a single, consolidated campaign. Through Performance Max, you don’t have to manage multiple campaigns to reach your goals — instead, you can promote across the Google Network in a single campaign.

Get the most actionable data to maximize your brand safety and suitability reporting for Performance Max and Demand Gen campaigns with Total Media Quality for YouTube.

To get started, simply follow your standard IAS campaign set up. Download the one sheet to learn more.

*Note: IAS Brand Safety & Suitability verification is inclusive of YouTube in-stream, YouTube Shorts, and Google Video Partners for Performance Max, and YouTube in-stream & Shorts inventory for Demand Gen.

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IAS’s Evolving Partnership with X

IAS Team — Mon, 08 Jan 2024 21:32:41 +0000

UPDATED: February 1, 2024

IAS’s AI-driven measurement and optimization solutions help brands drive superior results in the rapidly changing digital media landscape. For over six years, IAS has partnered with X (formerly Twitter) to support marketers investing on the platform. Highlights of our X partnership include:

As previously announced, from February 1, 2024, U.S. advertisers can opt-in to activate pre-bid IAS Optimization for X on the Vertical Video product, powered by industry-leading Multimedia Technology, analyzing image, audio, and text at the frame-level to accurately classify content at scale. Currently, this pre-bid product is only available in X’s newest surface, the full-screen Vertical Video format, also known as ‘Immersive Video.’ Note: Pre-bid IAS Optimization for X is not yet available across the X feed (timeline, profile, search surfaces).
Also from February 1, 2024, IAS’s post-bid Brand Safety and Suitability Measurement product expands to Australia, Canada, New Zealand, and the United Kingdom. This means that in addition to the U.S., marketers in these markets can now get industry-leading insights into the Brand Safety and Suitability of the context in which their ads appear on the timeline feed on X.
In August 2023: X selected IAS to provide a Brand Safety and Suitability Optimization product limited to the full-screen vertical video format, also known as ‘Immersive Video,’ on X. The pre-bid optimization product was in Beta within the U.S. with a select number of participants.
January 2023: IAS and X (formerly Twitter) launched X’s Brand Safety and Suitability measurement for text-based content on the Timeline inventory in the U.S. Our measurement is aligned to the GARM Brand Safety & Suitability Framework to provide advertisers with content-level insights, enabling greater transparency into the types of content their ads appear against. Advertisers can then use this post-bid measurement to adjust their X first-party Sensitivity Settings or Keyword Block Lists.
December 2020: X (formerly Twitter) selected IAS as a preferred partner for providing independent reporting on the context in which ads appear on the platform.
2017: X (formerly Twitter) partnered with IAS for Viewability and Invalid Traffic measurement to help provide marketers with transparency into their X (formerly Twitter) campaign performance.

X is one of the many proprietary platforms with which IAS partners. Importantly, as an unbiased, independent third-party provider, IAS does not in any way control the content on any proprietary media platform, including X, or advise on marketers’ plans to advertise on proprietary media platforms. Our Brand Safety and Suitability products align to industry standards like the Global Alliance for Responsible Media (GARM).

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RESEARCH: The 2024 Industry Pulse

IAS Team — Mon, 18 Dec 2023 13:00:00 +0000

Media experts weigh in on advertising opportunities in 2024

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.

In 2024, industry experts will follow consumer behavior. Marketers plan to invest in well-established environments with high potential for innovation, like social media and digital video. Responsible media practices are also on the rise, with media experts increasingly prioritizing placing ads alongside media that promotes trustworthy journalism and ethically responsible content.

Shifts in advertising priorities can bring unexpected media quality challenges. So how are top industry experts planning for success in 2024?

Here’s a sneak peek at what we found:

Social media: The number one channel media experts plan to prioritize in 2024

Digital video & CTV: 84% of media experts say machine learning that can classify multimedia content will be important to ensuring brand safety in digital video ads

Responsible media: 74% of media experts say they will prioritize responsible media investment when buying or selling digital ads over the next 12 months

Top industry experts are investing in advertising opportunities that will drive superior results next year. Download the 2024 Industry Pulse to find out how.

The post RESEARCH: The 2024 Industry Pulse appeared first on Integral Ad Science.

Industry-Leading Viewability and Invalid Traffic Verification on Facebook and Instagram Reels

Kelly Kauffmann — Tue, 20 Jun 2023 07:00:00 +0000

Get enhanced transparency into your media buys on Meta

Understand your mark on the internet’s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on our newest coverage — Facebook and Instagram Reels.

With industry-leading Viewability and IVT reporting, you get:

MRC-accredited, visual third-party measurement and reporting on Facebook and Instagram
Insights down to the creative level to drive performance and validate your campaigns
Consistent measurement across global media buys to understand performance

Meta platforms supporting IAS’s Viewability and IVT measurement include:

NEW Facebook & Instagram Reels
Facebook & Instagram Feeds Facebook & Instagram In-Stream
Facebook & Instagram Stories
Facebook Watch
Facebook Audience Network, plus more

Know that your campaigns are engaging real users and driving outcomes with IAS’s easy-to-use visual and creative-level reporting. Download the one sheet now to get started.

DOWNLOAD NOW

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IAS expands viewability and invalid traffic measurement on Pinterest

IAS Team — Wed, 19 Apr 2023 19:55:32 +0000

Industry-leading reporting now available on Pinterest’s Collections and Idea formats

Pinterest serves as an inspirational launchpad for consumers across the globe. The platform, which boasts 450 million monthly Pinners worldwide, presents brands with expansive opportunities.

Together, IAS and Pinterest give brands the transparency and confidence needed to effectively reach consumers, with Viewability and Invalid Traffic (IVT) measurement across display and video inventory. This solution offers marketers access to daily refreshed Viewability and IVT reporting for advertising campaigns and includes new ad formats like Idea pins, in addition to Standard, Shopping, Carousel, and Video ad formats currently available.

With this integration, advertisers will have access to:

Viewability and IVT monitoring and reporting across promoted pins and videos for mobile in-app inventory
Independent, third-party reporting by IAS
Global measurement for a holistic view across entire Pinterest campaigns

Connect confidently with the millions of engaged and active consumers on Pinterest. With IAS and Pinterest, marketers can access innovative, actionable reporting to ensure you’re effectively connecting with consumers.

Download the IAS + Pinterest Viewability and IVT one sheet now to get started.

DOWNLOAD NOW

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Post-Bid Brand Safety & Suitability on TikTok

Sachin Murme — Mon, 17 Oct 2022 11:01:00 +0000

Access end-to-end transparency and protection for your entire TikTok campaign

IAS Post-Bid Brand Safety & Suitability is now on TikTok, available in select regions globally and in line with the GARM Brand Safety and Suitability categories. This newest advancement joins our previously announced suite of solutions for TikTok: Viewability and Invalid Traffic (IVT) and the IAS Pre-Bid Brand Safety Solution.

Advertisers can access IAS’s end-to-end brand safety solution suite, rounding out a comprehensive set of industry-leading solutions for TikTok. With IAS for TikTok, advertisers can unlock:

Holistic, third-party pre-bid targeting and post-bid brand safety, suitability, viewability, and IVT measurement
Leading end-to-end coverage on TikTok through pre- and post-bid brand safety and suitability solutions
Proprietary frame-by-frame video, audio, and text content classification technology
Granular reporting with 24/7 access to IAS Signal
Actionable validation of media quality across TikTok

Run across TikTok with confidence knowing your media investment is appearing next to content aligned with your brand from beginning to end. Download the one sheet to get started today.

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Meta Opens Feed to Third-Party Brand Safety and Suitability Verification

Sachin Murme — Tue, 04 Oct 2022 14:12:00 +0000

IAS is excited to share Meta’s announcement that they are testing the third-party brand suitability verification solution in Feed. The announcement notes that Meta will work with a third-party partner for the initial stage of development. We will keep our customers updated with additional developments on this process, and look forward to offering this solution when they reach the limited availability stage.

IAS’s brand safety and suitability technology allows advertisers to unlock the power of context to protect and grow their brand across media environments. IAS uses a multimodal machine-learning approach to feed environments, analyzing video, audio, text, and aligning to the GARM brand safety and suitability framework. This industry-leading expertise is further enhanced by our recent acquisition of Context. Context’s artificial intelligence (AI) driven technology provides image and video classification across various digital media, including social media platforms.

IAS provides advertisers with robust, accredited solutions to measure, protect, and optimize media quality on Meta. In 2016, IAS became among the first verification providers to measure viewability and ad fraud for display ads across both desktop and mobile.

We look forward to continuing to work with Meta as they explore brand suitability solutions for Feed.

Learn more here about our Facebook and social offerings.

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Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

Sachin Murme — Wed, 15 Jun 2022 22:09:03 +0000

Global Media Agency UM Worldwide will be part of the development and testing of this first-of-its kind brand safety tool

NEW YORK – June 15, 2022 – Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) today announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio at large. Ultimately, the firms intend to create the industry’s first third-party brand safety and suitability reporting tool to bring more transparency and confidence to podcast advertising. Global media agency UM Worldwide will be part of the learning and development process as the first holding company to test this solution, ensuring that the voice and needs of advertisers are considered from the outset.

Podcast ad spend has grown rapidly over the past few years alongside an influx of listening worldwide. In fact, podcast ad revenue surpassed $1 Billion in 2021 and is forecasted to almost triple to more than $4 Billion in 2024. As investment and innovation in podcast advertising has surged, so has the importance of ensuring suitability for advertisers. There are well-established brand safety guidelines and technology across the digital advertising ecosystem, most notably in video; however, these do not yet exist in audio. Creating a third-party solution for this now mainstream medium is critical to maintain advertiser confidence and continued media spend.

To solve this challenge, Spotify and IAS are embarking on a joint effort to better understand how to responsibly and effectively validate that advertiser messages are served in their intended context for podcasts. In the future, the results will be used to create a first-of-its-kind brand safety and suitability tool to aid in campaign planning, management, and reporting.

The solution will be powered by Spotify’s first-party data and verified by IAS’ independent analysis solutions based on the Global Alliance for Responsible Media’s categories and guidelines.Their initial efforts will focus on third-party content within the Spotify Audience Network.

“Spotify pioneered the digital audio landscape as we know it today and we’re excited to continue our leadership here as we rise to the next challenge: brand safety,” said Julie Clark, Global Head of Advertising Revenue Innovation at Spotify. “We are pleased to be partnering with IAS – one of the most trusted leaders in media – to give advertisers confidence that their messages are heard in the right place while further validating the contextual targeting solutions we already have in the market.”

“Partnering with Spotify and UM to develop a podcast brand safety and suitability solution will be a transformational step for advertisers targeting the audio space,” said Yannis Dosios, Global Chief Commercial Officer at IAS. “With podcasts expected to reach more than 500 million listeners worldwide by 2024, this solution will offer advertisers more control and confidence that their messages will deeply resonate with their intended audiences.”

“Podcasts have hit the mainstream in a big way and our clients are ready to increase their investment in the space given the undeniable opportunity to connect with audiences; however, without a way to validate brand suitability across the depth and breadth of shows, they are hesitant to go all in,” said Joshua Lowcock, Global Chief Media Officer at UM Worldwide. “We’re pleased to see Spotify and IAS step up to create a brand safety solution and are ready to work with them during the building and testing phase to ensure advertisers’ needs are addressed from the start.”

About Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit iasbckup13june.wpengine.com.

About Spotify

Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 82 million tracks, including more than 4 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience. Today, Spotify is the world’s most popular audio streaming subscription service with 422m users, including 182m subscribers, across 183 markets.

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