Industry Pulse: A look ahead at 2019
Digital advertising is a change driven business. Learn how 900 professionals from all corners of the industry view the challenges they faced in 2018 and the opportunities on the horizon for 2019.
Highlights from our brand safety summit
This summer, we gathered together digital advertising professionals on the forefront of the brand safety debate for a closed door summit. Check out some highlights from our panel discussion to learn how major brands, agencies, and publishers are tackling the...
Update your World Cup playbook: 5 tips for marketers
We analyzed media quality patterns around the World Cup to help marketers update their digital advertising playbook for major global sports events.
OTT’s ad supported future
Broadcasters and viewers are both racing toward OTT even as the subscription model is breaking down due to consumer fatigue. That means OTT will soon open up a host of new ad supported opportunity for advertisers.
IAS Influencers – Amy Shriber on OTT and advanced TV
Amy Shriber, senior director, product management, video at IAS, discusses the state of OTT and advanced TV.
Our CMO, Maria Pousa, at Advertising Week Europe 2018
IAS CMO, Maria Pousa talks about the changing role of CMOs in the digital marketing space.
Advertising on social: it’s all relative
Social media is defined as “websites and applications that enable users to create and share content to participate in social networking.” It’s a pretty general definition, but that’s because it has to be. The concept of social media rapidly evolves...
An interview with Innovid’s VP of Product, Ronen Idrisov
In addition to providing you continued benefits from our partnerships, we also strive to share continued insights. So we asked Innovid’s VP of Product, Ronen Idrisov, about top issues and trends they’re seeing in our industry.
Viewability Glossary
Viewability is the ability for a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry, and illegal bot traffic and other forms of ad fraud...
The latest insights into media quality
In March, we released the Integral Ad Science H2 2016 US Media Quality Report. This biannual report, based on the analysis of 200 billion impressions, highlights the current state of media quality in the U.S. online advertising industry. The report...
