New Fully On-Screen and Content-Level CTV pre-bid segments
Stop wasting valuable impressions and target premium content with the confidence that your CTV investments are delivered fully on-screen. Read more here.
The Future of CTV Investment
Ramp up your brand's media quality on Connected TV with the latest industry trend forecast. Download the research, The Future of CTV Investment, to find out what else lies ahead in CTV advertising.
IAS discusses the impact of in-game advertising standards
What impact have the updated in-game ad standards had? Six months after the launch of the updated intrinsic in-game ad standards, IAS sat on a panel with Anzu, the IAB, and NBCUniversal to uncover what impact these standards have had...
Undercover Context: Driving consumer engagement through non-obvious contextual links
In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.
Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments
Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to...
The 2023 Industry Pulse
As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.
Driving Outcomes with Viewability & Attention
Viewability is perhaps the most basic requirement for marketers. It's the starting point that leads to analyzing time-in-view, providing key insight on what captures consumers' attention. But when it comes to fueling sales, how crucial is consumer engagement? And is...
IAS brings media quality to Netflix
Netflix and IAS are joining forces to provide industry-leading global transparency to Netflix’s upcoming ad-supported platform. With this integration, IAS will be among the first to measure Viewability and Invalid Traffic (IVT) on Netflix's highly anticipated new platform, available in...
IAS & Diageo talk media quality and transparency
How brands can champion connection to their consumers Transparency has become a critical piece in marketing strategies. As a global leader in beverage alcohol, Diageo relies on full visibility into where their ads are being served to ensure they’re reaching...
Unwrapping Context this Holiday Season
As consumers turn to the nearest screen to do their holiday shopping, online ads certainly play a part in helping consumers research products and find the best deals. But holiday shoppers have their preferences when it comes to the ads...
