Sachin Murme, Author at Integral Ad Science

ADEXCHANGER – CleanAds I/O: Ad Fraud: Beyond Botnets

Over the past couple of years, the industry has gradually awakened to the reality of widespread bot activity defrauding advertisers and devaluing inventory. Solutions have sprung up focused on hunting down and stopping these botnets, but ad fraud does not...

June 4, 2015

Resources Topics Viewability

Three viewability misconceptions every media buyer and publisher should know

Harmon Lyons, VP of Business Development, clarifies common misunderstandings surrounding viewability and expands on what the advertisers needs to look out for when optimizing on viewable impressions.

May 29, 2015

Brand Safety & Suitability Resources Topics Viewability

Digital trading: why advertisers need to think beyond viewability

To run the most effective campaigns, advertisers and their agencies need to think beyond viewability and address the following issues as well.

May 28, 2015

Resources Topics Viewability

With two sides to the viewability equation, discrepancies persist

Now that the MRC has defined that for a digital display ad to be viewable, half of the creative must be in view for at least one second, advertisers want to transact their media buys on the metric. Consumers, they...

May 22, 2015

Insights Mobile & In-App

The top challenges to ‘watch’ out for in wearable advertising

Wearables, such as the recently released Apple Watch, offer an opportunity for brands to reach audiences in a personalized way, offering true one-to-one marketing. While the industry is still in beta for wearables, there are factors that can be examined...

May 5, 2015

Channels Mobile & In-App Resources

Why your mobile in-app ads may never be seen

Jason Cooper, General Manager of Mobile, discusses mobile in-app ads not reaching the consumer and what the advertising industry can do to better understand this issue of viewability, in iMediaConnection.

April 28, 2015

Media Quality Reports Research

Integral Media Quality Report Q1 2015

Integral Ad Science’s Media Quality Report highlights the state of media quality in global online advertising across display and video inventory. IAS processes hundreds of billions of impressions quarterly and is thus able to analyze the industry on a broad...

April 22, 2015

Resources Topics Viewability

Will viewability measurement become the next click-through rate?

CEO, Scott Knoll, discusses the importance of viewability and quality ad exposures.

April 20, 2015

Inside the mind of the advertiser, presented by Dave Marquard

Ad Fraud Resources Topics Viewability

Inside the mind of the advertiser, presented by Dave Marquard

Presented by Dave Marquard, Director of Product Management, Publisher Solutions.

March 9, 2015

Brand Safety & Suitability Resources Topics Viewability

Inside the advertiser mind: a guide for publishers

https://youtu.be/AQhitaSlI14 Moderated by: Terry Cohen, SVP of Media & Media Research, 4A’s Panelists: Carol Chung, SVP, Media Technology, Digitas Rachel Herskovitz, Manager, Global Media, American Express Ari Bluman, Chief Digital Investment Officer, North America, GroupM

February 24, 2015

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Author: Sachin Murme

ADEXCHANGER – CleanAds I/O: Ad Fraud: Beyond Botnets

Three viewability misconceptions every media buyer and publisher should know

Digital trading: why advertisers need to think beyond viewability

With two sides to the viewability equation, discrepancies persist

The top challenges to ‘watch’ out for in wearable advertising

Why your mobile in-app ads may never be seen

Integral Media Quality Report Q1 2015

Will viewability measurement become the next click-through rate?

Inside the mind of the advertiser, presented by Dave Marquard

Inside the advertiser mind: a guide for publishers

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Author: Sachin Murme

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