IAS discusses the impact of in-game advertising standards

Six months after the launch of the updated intrinsic in-game ad standards, IAS sat on a panel with Anzu, the IAB, and NBCUniversal to uncover what impact these standards have had and will have as we continue into 2023.

This panel discussed what advertisers should be asking their in-game providers, how these standards have helped solidify gaming as an established advertising channel, and how the new standards allow advertisers to better compare their in-game success against other digital platforms.

Speakers:

• Kavon Kavoussi: Senior Product Manager – Emerging Mediums, IAS
• Ben Fenster: Chief Product Officer, Anzu
• Zoe Soon: Vice President of Experience Center, IAB
• Michael Reidy: Senior Vice President of Advertising Sales, NBCUniversal

Watch the webinar below to stay in-the-know on all things in-game adversing and learn more about how IAS is bringing media quality to gaming environments here.