Sachin Murme, Author at Integral Ad Science

Industry-leading media quality on Amazon Publisher Services Connections Marketplace

Your inventory is valuable. Optimise it with IAS. IAS is integrating with Amazon Publisher Services (APS) as the first verification provider on APS’s Connections Marketplace, a services marketplace where publishers can easily activate technology solutions with little or no new...

March 28, 2023

Webinar: Market Trends & Product Innovation Spotlight with IAS

Resources Webinars & Videos

Webinar: Market Trends & Product Innovation Spotlight with IAS

As the marketing and advertising world becomes more and more complex with the introduction of newer technologies, platforms, and tools, the fundamentals of what we’re trying to accomplish remain unchanged: connecting the right people with the right message at the...

March 1, 2023

Masters of Media – Mike Delaney, Head of Digital Strategy at Hearts & Science

Featured

Masters of Media – Mike Delaney, Head of Digital Strategy at Hearts & Science

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. Mike Delaney is the Head of Digital Strategy for Hearts & Science New Zealand....

February 10, 2023

Featured

Driving Outcomes with Viewability

Exploring how in-view advertisements fuel incremental sales Viewability is perhaps the most basic requirement for marketers. It’s the starting point that leads to analysing time-in-view, providing key insight on what captures consumers’ attention. But when it comes to fueling sales,...

November 23, 2022

Masters of Media – Brian Gabriel del Val, Programmatic Activation Lead of Asia Pacific and Japan, HP

Featured

Masters of Media – Brian Gabriel del Val, Programmatic Activation Lead of Asia Pacific and Japan, HP

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry on all digital matters. Brian Gabriel del Val is the Programmatic Activation Lead of Asia Pacific and Japan...

November 22, 2022

Efficiency & Optimisation Featured

Constructing your Quality Path

Programmatic advertising is rapidly growing in adoption among marketers, but the purchasing experience is getting more complicated.

November 16, 2022

IAS’ Jessica Miles on Leadership in a Hybrid Workplace

In the media

IAS’ Jessica Miles on Leadership in a Hybrid Workplace

It is 2019, the year before the world changed. I’m a good number of years into my career, and I finally feel I’ve found the right fit. I work for a great company surrounded by excellent team members and feel...

November 16, 2022

Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia

Ad Fraud Contextual Targeting CTV and Video

Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia

Megan Reichelt, Country Manager, Southeast Asia, Integral Ad Science throws light on the traps in advertising that marketers need to be aware of during holiday season. As we approach the festive season, there is no escaping the shopping frenzy as...

November 16, 2022

Brand Safety & Suitability programmatic Webinars & Videos

Retail Webinar: Maximising Your Media Ad Spends

A must watch On-Demand Webinar for Retail industry. Our ANZ Country Manager Jessica Miles was honoured to join a fantastic webinar in association with National Online Retailers Association (NORA) alongside Nicola Clement of Myer, Bronte Jackson of Miss Amara, James...

November 14, 2022

Contextual Targeting Guides Research Trends and reports

Research: Sustainability & Advertising

Consumer awareness of the climate crisis is reaching new peaks. The annual Ipsos Climate Change Report 2022 showed the majority of Australians are concerned about climate change (83%) and 70% consider that Australia is already being affected by climate change,...

November 14, 2022

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Author: Sachin Murme

Industry-leading media quality on Amazon Publisher Services Connections Marketplace

Webinar: Market Trends & Product Innovation Spotlight with IAS

Masters of Media – Mike Delaney, Head of Digital Strategy at Hearts & Science

Driving Outcomes with Viewability

Masters of Media – Brian Gabriel del Val, Programmatic Activation Lead of Asia Pacific and Japan, HP

Constructing your Quality Path

IAS’ Jessica Miles on Leadership in a Hybrid Workplace

Advertising Pitfalls Marketers Need to be Aware of During the Holiday Buying Season in Southeast Asia

Retail Webinar: Maximising Your Media Ad Spends

Research: Sustainability & Advertising

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Author: Sachin Murme

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