Movistar Colombia Increases Media Efficiency and Quality with IAS

The challenge: Movistar, a major Colombian telecommunications provider, wanted to drive cost efficiency and media quality across their programmatic campaigns.

The solution: Movistar partnered with IAS to drive results across media quality KPIs, including improving brand safety, viewability, and invalid traffic rates. Overall, Movistar aimed to achieve higher ROI and protect their brand image from unsafe and unsuitable content.

The results: IAS exceeded initial KPIs and ultimately achieved:

• 99% brand safety rate, protecting Movistar’s brand image and reputation
• 83% viewability rate, allowing ads to be seen by real and relevant eyes
• 0.16% invalid traffic rate, ensuring maximization of return on ad spend (ROAS)

In total, 12 million ads were tracked and returned a Quality Impression rate of 82.2%, demonstrating the massive impact that IAS solutions had on Movistar.

Drive ROAS and media efficiency with IAS. Download the case study to find out how.